07 April 2024 , 14:01
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Toyota makes thousands of vehicles every day and their iconic logo is a staple on roads worldwide - but fans are only just noticing its hidden meaning.
Logos serve as the visual embodiment of a company's identity, values, and aspirations. While some logos may appear simple at first glance, many harbour hidden meanings or subtle references that add layers of depth and intrigue to their designs.
Founded by Kiichiro Toyoda in 1937, automotive manufacturer Toyota is easily recognised by its logo showing three ovals linked in a symmetrical layout. Not only is it recognisable both head-on and when seen in a rear-view mirror, but it also includes a sweet message from the company to its customers.
On social media, one individual said they thought the logo was "just a bunch of circles arranged so that they look cool". Another said they saw "an angel" and one other commented that they thought it was "a guy wearing a cowboy hat"
Spencer, an author and content writer for The Small Business Blog, has set the record straight; she has unravelled the meaning behind several logos. Speaking about Toyota, she explained: "The logo symbolises the unification of the hearts of the customer and the product, as well as the company's relentless pursuit of technological advancement and innovation.
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"This elegant design encapsulates Toyota's legacy of excellence, reliability, and forward-thinking."
A statement in Toyota UK Magazine reads: "The inner ovals symbolise the heart of the customer and the heart of the company, overlapping to represent a mutually beneficial relationship and trust between the two, as well as forming a 'T' shape for Toyota. The outer oval one signifies the world embracing Toyota."
Commenting on social media, one individual said: "That is so cute - adorable."
The company also explains that each oval within the symbol is drawn with a different "stroke of thickness" inspired by Japanese calligraphy art and culture. While the space in the background of the logo is meant to show the "infinite values" of the company.
The logo was updated in 2020 in Europe. The company reportedly wanted to signal a new era for the brand as it transitioned from a car company to a mobility film.
The Mirror previously reported that Didier Gambert, Toyota Motor Europe's vice president of sales, marketing and customer experience, said: "We developed the new brand visual design with 'tomorrow' in mind. The design was re-purposed to better connect with customers across diverse touchpoints."
What do you think of the logo? Share your thoughts in the comments below.
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