ALDI has made a HUGE change to an everyday household item - after their new loo roll sparked a heated debate.
The supermarket giant is rolling out plastic-free packaging on its own-label toothbrushes in a bid to reduce waste and help customers recycle.
From now on, Dentitex Soft and Whitening toothbrushes will come in cardboard containers - aiming to ditch around 17 tonnes of plastic each year.
Aldi made a similar move in February when they changed their toilet rolls in an effort to protect the environment.
Luke Emery, Plastics and Packaging Director at Aldi said: "Reducing plastic is a huge priority for us at Aldi, and we know how important it is to our customers too.
From tongue scraping to saying no, here are 12 health trends to try in 2023
“We are continuously looking for innovative ways to modify our packaging, and making this change on our toothbrushes is another step forward in our ongoing work to remove plastic where possible.”
It comes after the budget retailer Launched double toilet rolls - meaning shoppers could nab twice the amount of sheets per roll.
This cut down on packaging size and would axe a whopping 60 tonnes of plastic per year if present in all branches.
The change was being trialled at 200 of Aldi's 1,000 stores in the West Midlands, East Midlands and Yorkshire.
However, some found the change controversial and sparked a debate on social media.
Writing in the Aldi UK shoppers Facebook group, one customer asked: "What's everyone's thoughts on the new toilet roll packs?
"I've got a free-standing toilet roll stacker so I think they will fit in it but do they fit on a wall toilet roll dispenser? I left my purchase today as don't like change."
Fellow Aldi fans rushed to comment, with one writing: "All toilet roll have got smaller."
Another social media user replied to the comment, saying: "Cheeky".
A third added: "New sized loo rolls lol. Who would have thought?"
I'm a nutritionist - here's the 10 best diet trends to help lose weight in 2023
But some shoppers said the change didn't bother them.
One wrote: "No issues here."
While another said: "Sorry, there are more important things to think about than loo rolls."
Meanwhile, Asda rolled out something similar in 2022, doubling the length of its own-brand loo paper, meaning two rolls became the equivalent of four.
Tesco also announced that it is creating a new range of toilet rolls and kitchen towels made from recycled cardboard and pulp.
The supermarket giant said the cardboard will come from home delivery boxes and corrugated cards from supermarkets.
Plus, Lidl has made a major change to everyday products across all its supermarkets in order to help shoppers decrease waste.
The discount chain is axing "use by" dates on their milk and yoghurts in order to prevent customers from throwing away edible food.
And, Lidl are not the only supermarket to make the move, with Marks and Spencer choosing the same initiative earlier this year.
Fellow industry giant Asda followed suit, while Morrisons and Co-op also ditched "use by" labels.
Co-op further removed best-before dates from over 150 fresh products, including apples, broccoli, carrots, onions, oranges, potatoes and tomatoes.
In a bid to cut down on waste supermarkets have also been removing different coloured milk caps.
The traditional blue, red and green lids are harder to recycle which has seen major retailers such as Tesco, Lidl, Asda, Aldi, Waitrose and Sainsbury's implementing the move.
Tesco said the new caps can be recycled back into milk bottles which the retailer said will see an extra 3,900 tonnes of plastic recycled.