CELEBRITY beauty brands may be hit or miss, but shoppers are raving about one star's liquid blush.
A customer insisted Selena Gomez was “NOT messing around” with the formula of her Rare Beauty makeup must-have.
- Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, $23 from Sephora - buy here
The use of blush in beauty regimens can be dated back to the Ancient Egyptians, and the product remains popular today for adding a healthy glow and contouring.
Among the countless options on the market is one that has sparked a frenzy, with many Sephora customers recommending it to other people.
“Y’all. This blush is what I needed in my life,” one person said. “It’s so pigmented!
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“I accidentally put way too much on the first time I used it and I looked like Bozo the clown, but once I just put the tiniest dot on my cheek it was glorious, blends beautifully.
“Looks natural and this color is perfect.
“I was worried it would be too cool on my skin (light-medium with neutral undertones) but it looks great!”
She advised wearing the blush with a foundation, tinted moisturizer, or sunscreen for a dewy look.
“I used to be a diehard Cloud Paint gal and I dabbled in Tower 28’s blushed, but this is better,” she added.
“It also lasted much longer than my aforementioned favorites!! I look like I’m naturally blushing all day long.”
Rare Beauty by Selena Gomez’s Soft Pinch Liquid Blush is available for $23 at Sephora.
The long-lasting product which is free of sulfates and parabens is sold in a variety of different colors.
The weightless formula “blends and builds beautifully for a soft, healthy flush.”
For best results, the brand recommends using the doe-foot applicator to apply one or two dots on each cheek.
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Then use your fingertips to gently pat the blush into the skin for a seamless finish.
Over 2.5 million Sephora shoppers have liked the product, which currently has a 4.5-star rating.
One customer described the blush color as “pretty” in their review, while another said it blends “smoothly.”
“Selena wanted to launch Rare Beauty with products that reflected her makeup philosophy,” Joyce Kim, Rare Beauty’s chief product officer told Glamour.
“So it was important for her to create products that are easy to use, buildable in coverage, and can be used on the go — like liquid blush.
“Selena has always loved a healthy, natural flush of color that blush adds to your complexion, and Soft Pinch Liquid Blush has become a staple for her when she wants to add some dimension to her look.”
- Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, $23 from Sephora - buy here
