Sharp-eyed pedestrians and tourists crossing Westminster Bridge will know that the design casts a cheeky shadow across the pavement when the sun is at a certain angle.
Nearly 500 penis-shaped silhouettes appeared with the message: ‘This is a sign to check your balls’ as MPs and peers make their way across the Thames to work at the House of Parliament. The message comes as new studies show that testicular cancer is more prevalent in younger men aged 18-25 and is on the rise. Diagnosed cases have more than doubled over the past 30 years.
Testicular Cancer is the most common type of cancer to affect men between the ages of 15 and 49, with around 2,300 men diagnosed with testicular cancer each year in the UK. Yet new research from The OddBalls Foundation released today reveals that only 18.5 per cent of British men check themselves regularly. One in five say they would be too embarrassed to go to a doctor if they discovered a lump.
It carries an important messageA QR code on the posters directs pedestrians to the foundation’s self-check page where they can learn how to spot symptoms of testicular cancer. Kieran Kelly, foundation manager at The OddBalls Foundation said: "We know that testicular cancer is one of the most treatable types of cancer – and is much more effective when started early. But shockingly just 18.5 per cent of men regularly check themselves for abnormalities.
"We’ve had such a great reaction to the campaign today, with hundreds of guys stopping and downloading our check yourself guide. We urgently need the support of government to help raise awareness of testicular cancer. This morning as hundreds of MPs cross the bridge to the Houses Of Parliament – we hope to have reignited that conversation." Help support the foundation and learn more at www.theoddballsfoundation.com or via social media.
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