KANYE West has sparked concern in recent months that he is forcing wife Bianca Censori to wear outrageously revealing outfits in public.
But it's now being claimed that the rapper's 'controlling' behavior is actually part of a big plan to 'outshine' ex-wife Kim Kardashian - and Bianca is reportedly fully onboard.
The couple, who married in December 2022, have been making headlines with their increasingly x-rated public appearances.
And 29-year-old Bianca is seemingly wearing less and less with every outing.
Recent reports have claimed Bianca's family in Australia are concerned that the model and Yeezy architect is being forced to parade herself in the revealing outfits.
Kardashian fans stunned by Kylie Jenner's natural appearance with minimal makeup
But a new report has shed some light on what might be really happening.
A PR expert claims that it's all part of the couple's game plan, and they hope to 'break the internet' with Bianca's NSFW looks.
Kanye, 46, is 'copying' the publicity strategy used by his ex-wife but pushing it to the very limit, PR Guru Mark Borkowski told Dailymail.com.
However, the expert claims that the couple are alienating some brands with the extreme behavior.
Borkowski said, "Kanye understands outrage and is trying to break the Internet.
"I think a lot of people are starting to feel rather uncomfortable, despite everything he's said, about that he feels he can do whatever he wants with his partner.
"There is a line here drawn between those who believe this is control and those who believe that this woman is complicit and fully involved with this freak show.
"But it is a weird freak show that everybody is engaging with and some are enjoying these quite explicit photos."
KANYE'S VISION
Kanye made headlines during his marriage to Kim when he complained about her outfits being too revealing.
So it seems he's taking a very different path with Bianca, all in the name of publicity.
Khloe Kardashian nearly busts out of low-cut top & sports funky New Year's Eve glasses as star preps to ring in 2023
Borkowski added, "You can only assume this is a way of Kanye keeping his name at the forefront and on everybody's lips and also a statement to his ex-wife Kim who engaged in the same publicity, which he is taking to another level but she did with a lot more style and panache. It wasn't as direct as this."
Borkowski said that Kanye is going to have a hard time winning brands back after his anti-semitic remarks in recent months.
"But I can't see a strategy here. He has pushed himself so far away from brands with his anti-Semitic remarks and outrage that there has to be a limit where he doesn't want one".
MOM'S IN TOWN
Meanwhile, Bianca's mom Alexandra is visiting and was spotted going to Kanye's daughter North West's performance on Thursday.
The rapper's wife and her mom attended the listening party alongside other members of the Kardashian clan, including Kanye's ex, Kim, 43.
In exclusive pics obtained by The U.S. Sun, Alexandra and Bianca were seen inside a car as they pulled up to the event.
Alexandra rode in the front seat as Bianca sat in the middle seat behind her.
Along with Kanye and Ty Dolla $ign, Kanye's oldest child, North West, 10, made an appearance on stage during the Vultures 2 performance.
In front of the crowd in Inglewood, California, North stood out in a fur hat with an oversized black T-shirt.
North was also seen interacting with fans alongside her cousins Mason, 14, and Penelope, 11, whom Kourtney Kardashian shares with her ex Scott Disick.
Last month, Bianca's mom was said to be "distressed" after seeing her in another overly revealing outfit.
Insiders told the Daily Mail that her parents didn't recognize their daughter anymore.
"Her family and friends are mortified because it just keeps getting worse and worse," the source said.
"Bianca clearly doesn't realize that what she wore isn't only disgusting and setting a bad example, but she is also potentially breaking the law."
"Meanwhile, Kanye is covered up in five layers of clothes and when his wife looked chilly while naked and wrapped in plastic he didn't so much as offer her one of his capes," they added.
"Her parents are so distressed over this because they do not recognize her.
"She would not be doing this unless she was being controlled.
"He continues to lock her in by giving her more stake and ownership over various projects that he has going on, including the clothing."
