Wrexham owners Ryan Reynolds and Rob McElhenney have been given further proof of the outstanding job they have done so far.
Less than three years after taking over, the actors oversaw the Welsh club winning promotion to the Football League for the first time since 2008 last season. They are now locked in a fight to win promotion to League One.
The team’s success has captivated the locals and football fans around the world. Their Hollywood owners certainly will have the funds to improve the club due to its improved value, according to club director Shaun Harvey.
Harvey recently revealed that Wrexham’s value and net worth has significantly increased from £2 million ($2.5m) when they took over, to now sitting at £9 million ($11m). Speaking at the SportNXT conference in Australia, Harvey said: "It is worth noting [that] it is an investment that has paid off. Now worth £9m.
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"The main reason for ownership was the town's history and to provide hope to the town whilst offering something the community could get behind. The social media growth has been astronomical from 2020 to 2024, seeing an increase from 152,000 [followers] to 3,981,747 across all platforms.
"Ultimately, it was exposure, the spotlight that had been shone and all of a sudden, everybody wanted to see what was going on. We successfully managed the football club in the town for the local community and built everything else around it. It remained relatable."
Reynolds and McElhenney's decision to invest in Wrexham has not only increased the club’s financial fortunes, but also raised the profile around the world. This is due to the popular Welcome to Wrexham Netflix series, which has given a behind-the-scenes look at how the club operates, as well as its transformation and gradual rise up the ranks.
Reynolds and McElhenney were present to see Wrexham clinch promotion to the Football League last season (Getty Images)Told from the perspective of the two actors, the program is broadcast on Disney+ and each episode is reported to have garnered more than £400,000. During his interview, Harvey commented on how Wrexham’s added exposure has created more opportunities to increase the club’s value.
"The ownership and success has now created a spotlight on the Football League and non-league football, making it attractive for overseas investment,” he added. “The increased exposure has given us better players and we provide unique selling points for players by providing them with more exposure."
In a separate conversation with Yahoo Sports about the documentary, Harvey shared: “Our documentary isn’t one that’s built around telling the story of elite athletes in a pressure scenario, it’s about a football club that’s on a journey towards the top. It’s a story that resonates with many, many people who can relate to what Wrexham and its supporters are going through in some part of their own life. The town is the underdog in this story, more so than the football club."
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