Simon Cowell launches search for new boyband to rival One Direction

04 June 2024 , 17:11

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Simon Cowell mentored One Direction on the X Factor in 2010 (Image: WireImage)

Simon Cowell is on a mission to discover a boyband that can match the phenomenal success of One Direction, as he launches a nationwide talent search.

The music mogul, who famously put together Harry Styles, Niall Horan, Zayn Malik, Louis Tomlinson, and Liam Payne into One Direction on The X Factor back in 2010, is keen to replicate that success. Cowell revealed his plans to return to the "back to basics" of scouting talent, moving away from the grand auditions seen on The X Factor and Britain's Got Talent.

This more intimate approach will be documented, potentially for a future documentary series. Speaking to the PA news agency, Cowell expressed his high hopes: "I would pray to find a band as good as One Direction and to find the records as good as they made, there are so many factors involved to make a band successful all over the world."

He emphasized the authenticity of the process, stating: "You can't fake this, even though I'm the one going out to do the auditions, it really depends on the individuals. If you find the right people I'm not someone who says dress like this, say this, do this, it is just not my style and I never once did that with One Direction."

Cowell described One Direction as "lightning in a bottle" but remains optimistic about finding a new group that could achieve similar global acclaim, especially given the recent downturn in UK artists making it big internationally, which he finds "shocking". Ahead of nationwide auditions later this month, Cowell donned a pair of dungarees and scaled a ladder armed with a brush and bucket of poster paste to erect a billboard in London reading: "Simon needs you. Future megastars wanted for new boyband. No time wasters."

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One Direction reached huge success after the X Factor (UK Press via Getty Images)

He said: "Bands never knock on your front door, it's never happened in my career, someone has to go out and put them together and the truth is since One Direction there hasn't been a successful UK boyband. The only way to do it is do what I used to do, go out and do it and audition and do it face to face and don't have any pre-casting. In other words, don't have people choose people in advance, it really is first come first served.

"You have to see a lot of people, the auditions are quick and you have to pray and hope enough people turn up and the right people turn up. If we are lucky enough to find the right people then there has never been a better time to be in a band right now." Asked why he was rejecting The X Factor format for the search, he said: "Because I wanted to show the process of what really, really happens when we do this."

"I've been in the music business for a long, long time and I've never seen anything that portrays what really, really happens when you go out and audition. You have to make an awful lot of decisions and a lot happens which we've never really showed. So I thought, apart from anything else, it will be really interesting to document the process and then hope also along the way that we get lucky enough to find the right people, because if we don't get enough people turn up we are screwed."

Cowell was dismissive of musicians trying to find fame on TikTok, saying: "I have no interest in those people whatsoever. I'm only interested in people who want to show up and tell us why they want to do this. And if they can't be bothered to do this, then they're the wrong people to be in the band, because it's hard work being in a band."

Simon is on the hunt for a new group (PA)

He added: "If you really honestly believe that just by posting your videos on TikTok or whatever, you're going to suddenly get a global career, well buy a lottery ticket, because the market is so crowded right now with so many people trying to get attention. Posting videos in your bedroom, it's not enough and I'm trying to prove a point here that to succeed in the music business, you got to get up, you've got to turn up, you've got to show up.

"And by showing up, it shows that you've got ambition. Because the decline in UK artists breaking internationally right now is shocking. I've never ever seen such a bad, sorry state of affairs. And I'm not doing this as a crusade but I hope to prove a point that this is one of the ways of getting a career in the music business. Because if the band's successful, as One Direction has shown, you do have a chance of having a really successful solo career."

He will be joined for the auditions by individuals he trusts from his record label and TV company. He believes these people "genuinely made a difference in One Direction's career". Cowell commented: "I'm praying that this is going to work and even if it doesn't work, at least I can say, 'Well, I tried.' I'm really passionate about this. And I always always believed that there are gems out there waiting to be discovered."

This journey is being recorded by a TV crew from Box To Box Films, the outfit behind Formula 1: Drive To Survive. Cowell revealed he is "getting close" to publicising the format it will take. Auditions are set for Newcastle on July 4 and 5, Liverpool on July 7 and 8, Dublin on July 28 and 29, and London on August 1, 2 and 3. Those who wish to audition can register at simonneedsyou.com.

Mia O'Hare