HOLLYWOOD star Gwyneth Paltrow has shut her UK Goop lifestyle shop for good after losing £1.4million in sales.
The wellness brand is famed for its scented candles This Smells Like My Vagina and This Smells Like My Orgasm.
Its store in Notting Hill, West London, closed during the pandemic and has not reopened.
Now Gwyneth, 50, has signed forms to have Goop Inc Ltd, which handled the brand’s cash in the UK, struck off the companies register.
Goop’s main business is still valued at about £200million and continues to trade at other international locations and online.
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It continues to sell its products in shops across the United States, Canada and France.
Paltrow has revealed that the geranium, citrusy bergamot, and cedar scented candle marketed as 'vagina-scented', originally started as a joke.
“This candle started as a joke between perfumer Douglas Little and GP — the two were working on a fragrance, and she blurted out, ‘Uhhh..this smells like a vagina’—but evolved into a funny, gorgeous, sexy, and beautifully unexpected scent,” the product description says.
The company was founded in 2008, when mum-of-two Gwyneth was married to Coldplay star Chris Martin, 45, and living in London.
The couple split in 2014.
