AMAZON customers are furious after having to watch ads even though they pay for the subscription service.
The trillion-dollar company has recently been met with frustrated customers after the platform added ads when you watch a show, movie, or video.
Users have the option to get rid of the ads if they pay an extra $2.99 a month.
Prime members are less than happy about the major change with customers posting to a Reddit thread about their issues.
"I'm trying to watch the Dune 2000 mini-series. This is happening every 15 minutes. I can't help by laugh," a user wrote.
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A picture accompanied their post showing that the third ad out of four was playing for 35 seconds.
Another said they have considered canceling the platform altogether.
"I was trying to watch an old USA series, and I was watching two minutes of commercials every ten minutes. I just gave up. I’m really considering canceling at this point," they wrote.
Some users admitted that the ads were the last straw and they immediately stopped using the streaming service.
"I totally quit watching Prime once ads were introduced. Can’t stand them," shared another.
Customers are furious, slamming the company, and ready to stop paying for Amazon's services if the ads continue.
'It's pathetic," a user blatantly shared.
"And getting worse by the day. I didn't completely mind a commercial before it a show starts, but interruptions are pretty much ready to have me move on,"
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Though there has been backlash from customers, Amazon has no plans to remove the ads from their videos, instead, it announced more.
There will now be three different types of ads including carousel ads, pause ads, and trivia ads.
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Pause ads are being implemented by multiple other streaming services and YouTube plans to pick them up soon as well.
The new carousel ads will appear as a "sliding lineup" of products Prime members can buy from the company.
If you were to interact with an item, the carousel would pause.
The trivia ads will be interactive and encourage users to use their remote control to add products to their shopping carts and claim rewards.
Amazon's announcement about the upcoming ads was met with furious responses.
"Amazon Prime is about to lose more subscribers," one user shared on X, formerly known as Twitter.
"Why would companies want to advertise like this?" a commenter asked.
"All this will do is make me hate your product."
A third wrote, "This is getting out of hand."
