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Cash-strapped Everton agree record kit deal despite controversial wet-look shirt

14 June 2024 , 08:00
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They also supply teamwear for England cricket and two top F1 teams
They also supply teamwear for England cricket and two top F1 teams

EVERTON have agreed a record multi-year deal with Castore to be their kit suppliers from next season.

The Manchester-based sportswear company will replace Danish giants Hummel, whose £38million four-year contract has ended.

Everton's deal with kit sponsor Hummel has concluded qeituirdiqetprw
Everton's deal with kit sponsor Hummel has concludedCredit: Getty
They have signed a deal with Castore, who sparked controversy with their wet-look kit at Aston Villa
They have signed a deal with Castore, who sparked controversy with their wet-look kit at Aston VillaCredit: Getty

Castore - founded by Liverpool brothers Tom and Phil Beahon in 2016 - will also become the first founding partner of the Toffees’ new 52,888-capacity Bramley-Moore Dock stadium.

Tom said: “We’re immensely proud to be partnering with Everton. Being from Merseyside, we truly understand what football means to people in this part of the world.

“We are looking forward to being part of a once-in-a-generation journey ahead for Everton.”

Utd stars arrive at training in new cars with £250k Rolls Royce and £337k LamboUtd stars arrive at training in new cars with £250k Rolls Royce and £337k Lambo

The announcement comes following the collapse of Everton owner Farhad Moshiri’s £600m takeover talks with controversial US company 777 Partners earlier this month.

Castore will kit out the club’s men’s, women’s and academy squads and have “enhanced commercial opportunities and media rights”.

Last year Castore clinched a £150m investment from Raine Group, Felix Capital and Hanaco Ventures, with the business valued  at £1bn.

Castore also supply England’s cricket kit and teamwear for the McLaren and Red Bull F1 organisations.

But Aston Villa ended their two-year Castore deal following complaints from players in both their men’s and women’s teams over controversial wet-look shirts which were unable to deal effectively with perspiration.

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Everton’s chief commercial officer Richard Kenyon added: “We are pleased to welcome Castore as our new technical kit partner and to announce them as the first founding partner of Everton Stadium.

“The agreement - another record deal for the club - comes as we prepare for our stadium move.

“It seems fitting  such a successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”

Cliff Hayes

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