13 June 2024 , 12:30
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A survey of 2,000 adults revealed that 62% missed out on thrilling and unexpected experiences due to their hesitancy, while 51% never had the opportunity to meet new people. The COVID-19 pandemic left 37% less spontaneous than ever, but 65% plan to create more 'spur of the moment' memories this year.
This research was commissioned by Magnum, which has launched the 'Pick Your Pleasure Pass' with singer Troye Sivan, offering free event tickets to the public.
Daniel Lythgo, brand manager for the ice cream brand, stated: "It's good to have a bit on spontaneity in your life as it brings a sense of excitement and joy. It's important to celebrate spontaneous moments which is why we're encouraging people to step out their comfort zone and seize the summer. After all, some of the best memories are made when you least expect them."
The study also found that over half of Brits prefer spontaneous plans over planned events because they are more exciting. 45% find impromptu plans lead to more genuine interactions, while 43% enjoy them as they remove the stress of organising.
Going to gigs, dining out, and even weekend trips are among the top things people like to do spontaneously. However, budget constraints (55%), a hectic schedule (37%) and childcare responsibilities (20%) are the main obstacles.
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Going to gigs, eating out and even weekend trips are among the top things Brits like to do spontaneously. (SWNS)The research conducted by OnePoll.com also disclosed that those who engage in spontaneous fun activities do so at least four times a month on average.
Moreover, 51% of people admit to feeling envious of those who can always live in the moment, with summer being the most favoured time for spontaneity (71%).
Daniel Lythgo from Magnum commented: "This summer, we want to inspire everyone to embrace spontaneous pleasure and make the most of every moment. We hope to provide opportunities for people to enjoy unique events and create unforgettable memories."
"Whether it's last-minute tickets to a concert or a spur-of-the-moment day out with friends, there's magic in the unplanned."
13 THINGS BRITS LIKE TO DO SPONTANEOUSLY:
- Going out for a meal.
- Going to the pub.
- Beach day.
- Barbeque.
- Picnic in the park.
- Hiking or nature walk.
- Booking a weekend trip away.
- Game night.
- Movie marathon.
- Exploring a new neighbourhood.
- Playing sport with friends.
- Theatre/musicals.
- Gigs.