THE Only Way Is Essex star Saffron Lempriere caught the eye of her fans as she stripped down to a swimsuit.
The glamorous reality star lured fans to her new business account, Jetset With Saffron, by posing in a sultry one-piece with a tie around the middle.
The two-tone swimsuit was plain black on one side, gold and black pattern on the other, and hugged her gorgeous curves perfectly.
With her hair in loose curls, the star finished off the look with gold heart earrings.
Fans celebrated Saffron's new business venture and praised her style on Instagram.
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"You look amazing as always lovely. Have an amazing time on your new adventure," one wrote.
"Omg unreal saf," said a second, while a third noted: "Oh my wow so sexy and beautiful."
Her new business account comes shortly after she celebrated her birthday among family and friends in her Essex home.
The star covered her living room with colourful balloons and flowers for the occasion, with the theme being "June in Birthday Bloom".
She also celebrated with two birthday cakes and a dinner out in her garden with loved ones.
Meanwhile she's been having a rocky time of it on Towie, after clashing with an unknown new member of the cast.
She hinted at the trouble by sharing a comment from a fan on Instagram, before tellingly saying she was told the female castmember "was a nice girl" before she joined.
She added: "If there had been an explanation earlier even before the on screen stuff maybe things would have been different.
"However lots of antagonising things were said by a number of cast, of things that had been said about me, by them ironically, that's not been aired.
"But yeah, s**t happens. I will always stay true to myself it's pretty clear, it is what it is."
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