FANS have been left impressed after Charlton used a South Park clip to announce their new signing.
Gavin Kilkenny has signed on loan from Bournemouth until the end of the season.
The midfielder was recalled from his loan at Stoke before being sent to the Valley on deadline day.
And Charlton's social media team released a short clip from the popular cartoon series South Park to celebrate the deal.
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The 11-second video shows the character of Kenny getting run over by a train while his friends watch on.
Taking inspiration from the show's infamous "Oh my God, they killed Kenny" catchphrase, the character of Stan instead says: "Oh my God, they signed Kilkenny."
The line became famous in the early seasons of South Park after the character of Kenny was killed in almost every episode, followed by one of the main characters issuing the phrase.
Football fans loved the homage to the long-running TV show, which is set to air its 26th season this year.
One said on Twitter: "What an announcement video."
Another said: "Well done admin."
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While a third said: "To be fair this is pretty class."
Charlton have form for creative announcement videos that draws on popular TV shows.
Last year the Addicks used Love Island to mark the signing of Mandela Egbo.
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Charlton currently sit in mid-table after new manager Dean Holden managed to spark a turnaround in form.
With the former Premier League side facing a relegation battle, Holden replaced Ben Garner and won three of his first six league games.
The run of form means Charlton are now only nine points from the play-offs with 19 games remaining.