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People are hiring TikTok influencers to choose baby names - with wild results

18 June 2024 , 15:52
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There has been a rise in influencers offering baby naming services (Image: Getty Images/iStockphoto)
There has been a rise in influencers offering baby naming services (Image: Getty Images/iStockphoto)

Choosing a baby name is one of the most important decisions for any expectant parent - but would you trust a TikToker to choose one for you?

TikTok is great for escapism, seeing what others are up to and indulging in fun and light-hearted videos, so why have parents been turning to influencers for help with one of the biggest choices of their children's lives?

This new wave of influencers - known as baby name consultants - have taken to TikTok to share workshops for "stand out names" for parents who are deciding on the perfect moniker, and pride themselves on "cultivating their child's future persona" and charging up to £500 for their services.

An interesting name "helps when we all are making our own jobs these days and our own websites," says baby name consultant Steph Coffield of Names With Steph, a viral TikTok baby name influencer, who boasts over 276,000 TikTok followers. The consultant will gather a "wish list" from their client as well as a list of no-go names, and will then send over a list of curated names from the parent's criteria.

A mum herself, Steph credits herself to knowing what's trending in the world of baby names, especially when it comes to more uncommon names - and those that will bode well in an ever-growing social-media-driven world. It's great if you have aspirations for your baby to one day become an influencer with a stand-out social media handle.

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According to Axios, maybe some parents want more of a "Dark Academia, 'Game of Thrones '-inspired name" or maybe something containing figurative language like assonance or consonance, requests Colleen Slagen of Naming Bebe has received. Once the consultant gets to work, they will include name origins and more information on the meaning of the name, as well as how popular they are.

The point of hiring a baby name consultant is so it take the stress away from parents, and Colleen explained: "The process can be motivated by a little bit of like, social anxiety of 'what does this name say about us as a family? If we pick this name, what are people going to think about us?'" She said "naming fatigue" is a big problem among her clients, and seeks to help ease the pressure of finding the "coolest, most fitting" names.

These services range from $25 to a $500 luxury package, which gets you unlimited name recommendations, video calls, and a digital name certificate, according to Steph, and parents can then relax and easily choose the perfect moniker. Steph offers a "luxury interactive experience" which involves unlimited name suggestions, three video calls and a personalised certificate with the baby's name, origin and meaning.

According to one of her stories on Instagram Steph said: "We are in a stage where everyone wants their kid to kind of stand out and be unique." She also suggests that parents want their kids to have a cool name handle for Instagram and TikTok in the future. So, if you are expecting and struggling for a name, TikTokers could be your answer.

Niamh Kirk

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