With Euros fever taking over the UK at the moment, Harry Kane is a man who everyone is talking about.
The 30-year-old striker made headlines in England's second match of the tournament by giving the country the lead over Denmark before their rivals sadly got one back to equalise.
And it seems like one brand's marketing team want to make use of his popularity right now by giving him his own crisps brand.
'Insane Kane' crisps have been spotted in supermarkets recently for footy fans to munch on while watching the match. However, after England's latest performance, fans have been left making jokes over the snacks.
The crisps are made from supergrain sorghum and are described as 'baked knobbly sticks'. According to the packets, they are 'good for you gut' and contain up to 47% less fat that some other brands. They also come in a range of flavours, including 'Strikin' Hot', 'A Pinch of Salt', and 'Salt and Vinegoaaal.'
London, New York and Europe welcome New Year; plus pics from around the worldPhotos of the crisps were shared on Facebook this week by popular account New Foods UK after they spotted the snacks in Tesco.
And many couldn't help but make jokes about them after Kane's latest performance. One person quipped: "Thought that was his 'missing' poster then... still trying to find him 2 games in." While another added: "Find them in the crisp isle or if he drops off so deep again maybe in the freezers!"
A third chimed in: "Can imagine the hot ones don't have a kick to them..." While a fourth added: "Can't see them moving too quick."
Others were put off by the price, with the bags on sale in Tesco for £2 currently (or £1.50 with a Clubcard). Someone moaned: "Was gonna get a pack then I saw they were £2!" While another added: "Was put off by the price."
Someone else joked: "When England go out they'll be 20p a pack!" While another person claimed they'd 'already seen them reduced'.