Fashionistas loving new Sainsbury’s summer PJs that give serious 'coastal vibes'

23 June 2024 , 10:46
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Tu at Sainsbury
Tu at Sainsbury's second-best selling pair of pyjamas has been slashed to £13.50

WE’RE all aware that supermarkets have seriously stepped up their fashion game. 

But it’s not just work clothes and fancy wear that are worth picking up - supermarket PJs are quickly becoming a winner amongst fashionistas too. 

Sainsbury's summer pyjamas are having a viral moment eiqdiqxeideprw
Sainsbury's summer pyjamas are having a viral momentCredit: Instagram
And a number of the styles are currently in the sale
And a number of the styles are currently in the saleCredit: Instagram

That includes Tu at Sainsbury’s, which is receiving rave reviews on social media for its new pyjama offering. 

And the best bit? A number of sets are already in the sale. 

Content creator Lottie took to Instagram to showcase the pieces she saw in her local Sainos. 

Morrisons is making a major change to prices - and shoppers will be happyMorrisons is making a major change to prices - and shoppers will be happy

“Okay, but why are supermarket clothes getting cuter and cuter?” she penned.

“These pyjamas are giving me the best coastal summer vibes.”

The designs she recorded included the Tu White Broderie Hem Traditional Pyjamas, which have been reduced to £15 from £20. 

“Refresh your night wear with our white pyjama set,” Sainsbury’s bosses said. 

“Including one short sleeve pyjama shirt and one pair of pyjama bottoms, they feature a pretty broderie hem for a touch of summer style.”

To keep things classic, Lottie also showcased the Tu Blue Stripe Traditional Pyjamas.

These are the brand’s second best seller and currently only cost £13.50, down from £18.

One shopper under Lottie's video dubbed the sets "too cute not to buy".

The Neutral Stripe Seersucker Pyjama Shirt and Bottoms also shared by Lottie have been reduced, too. 

Both pieces are now £9 each, down from £12. 

I tried supermarket own-brand pasta sauces - the winner is better than DolmioI tried supermarket own-brand pasta sauces - the winner is better than Dolmio

“Fresh from our spring/summer nightwear edit, our neutral stripe pyjama shirt comes in a light seersucker fabric to keep you cool and comfy all night long,” Sainsbury’s bosses said.

The Tu Blue Stripe Traditional Pyjamas are Sainsbury's second-best seller
The Tu Blue Stripe Traditional Pyjamas are Sainsbury's second-best sellerCredit: Sainsbury's

“As part of a staple set, team it with our matching pyjama bottoms to complete the look.”

Tu’s Cream Henley Waffle Pyjamas have also been slashed to £13.50 from £18. 

“Made from a soft, pure cotton fabric, our Henley waffle pyjamas come in a gorgeous neutral cream shade,” bosses said. 

“In a T-shirt style, our set includes a short sleeve pyjama top with button details at the neckline and a pair of pyjama bottoms to match.”

Josie O'Brien

Style and fashion, Shopping hauls, Sainsbury's, Money saving, Fashion hacks

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