AMAZON has officially revealed the date for this year's July Prime Day sale event.
Fans of the 48-hour flash sale, which is available exclusively for Prime members, will be able to shop all the exclusive deals from 16 to 17 July 2024.
Sign up to Amazon Prime for a 30-day trial
First launching in 2015, Prime Day was traditionally a once-a-year event.
However, since 2022, Amazon has delivered two events per year — one in the original July slot and one in October.
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The double whammy gives bargain-hunters even more opportunity to take advantage of timely price cuts on goods throughout the year.
In the last Prime Day sale, which took place in October 2023, shoppers were treated to major price cuts on several bestselling items.
Top offers included plenty of Amazon devices, with an ‘outstanding’ deal on the 32-inch Fire TV that was slashed to £150.
We also saw the popular £380 Shark cordless vacuum cleaner get a massive £150 discount during the sale too.
The 48-hour event is a good time for price-conscious consumers to pick up savings on tech and home appliances, but there are considerable savings in other categories too.
Beauty, household goods and even fashion items get heavily discounted in the Prime Day offers, so it is worth checking in over the sale period to see if some of your everyday essentials are discounted.
To take advantage of all the incredible deals, you will need to become an Amazon Prime member.
If you've never been a member but want immediate access to the sale, there is a 30-day free trial available.
Speaking of free trials, you can also currently get Kindle Unlimited for 2 months completely free.
When is the July Prime Day 2024 event?
Amazon has finally revealed the official date of the July Prime Day 2024 event.
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It will take place from midnight on 16 July to midnight on 17 July.
Dates for Amazon Prime Day since it launched:
- 2015: 15 July
- 2016: 12 July
- 2017: 11 July
- 2018: 16-17 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2022: 11-12 October
- 2023: 11-12 July
- 2023: 10-11 October
- 2024: 16-17 July
Do I need to be a Prime member to take part in Prime Day?
If you want access to all the Prime Day deals released during the event you will need to sign up for a Prime membership.
If you have never signed up before, you can opt to use a 30-day free trial offer.
The trial is also available if you haven't been an Amazon Prime member in the last 12 months.
This, in essence, gives you access to the sale and the perks associated with the membership for nothing.
But if you do choose this route you will need to cancel before the end of the 30-day trial to avoid being charged.
How much is Amazon Prime?
Amazon Prime costs £8.99 a month to join.
There are other plan options you can sign up for, including paying £95 for an annual subscription.
Perks include same-day delivery, access to Prime Video and Amazon Music as well as a host of exclusive offers and deals throughout the year.
You can cancel your Prime membership at any time.
Sign up to Amazon Prime for a 30-day trial
Do Prime Day deals change daily?
Prime Day discounts are a mix of different types of deals.
Some offers are live for the duration of the sale, often Amazon device deals fall into this category.
Then there are deals of the day which only stick around for a 24-hour window, or possibly less if stock sells out.
Lastly, there are very limited-time "lightning deals" that have limited stock available and, once sold out, disappear.
More recently, Amazon has offered exclusive early Prime deals ahead of the official event to entice shoppers too.
How long do Amazon Prime Day deals last?
Prime Day deals last for a maximum of 48 hours.
But most discounts featured in the event will stick around for a much shorter period, with some selling out in just a few hours.
The more popular an item is, the quicker it is set to fly off the shelves.
If you do have your eye on a coveted product it is best to snap it up when you see it rather than wait.
Does Amazon have Prime Day deals on everything?
You can pretty much guarantee that whatever category you are shopping for during Prime Day will have some discounts available.
Major categories like technology, home and garden, beauty, fashion, toys and household goods always feature heavily in the Prime Day offers.
There are normally a variety of well-known brands included across product categories, as well as lesser-known options and Amazon's own brands.
Amazon Prime Day deals
Top 10 Amazon deals live now
Samsung Galaxy Z Fold5, £1,339 (was £1,749)
Just because Prime Day isn't quite here, that doesn't mean you can't find some stunning deals if you shop around on Amazon.
Samsung was one of the first phone companies to promote foldable phones, and while the first few generations had issues, it's safe to say they've finally mastered the tech.
If you're looking for a phone that can essentially snap out into a mini tablet, the Z Fold5 is an ideal candidate.
At 7.6 inches, you'll never struggle to immerse yourself in your favourite show or struggle reading tiny text online.
For anyone who likes to play games on the go, the Snapdragon 8 Gen 2 chip provides super smooth and quick loading times.
You may be thinking this behemoth of a device is going to die pretty quickly, but Samsung promises up to 73 hours of listening time and up to 21 hours of watch time for every full charge.
Oral-B iO4 Electric Toothbrush, £134.99 (was £270)
We've all heard the adverts that tell us electric toothbrushes reach far more of your tooth than a standard brush, so with a whopping 63% discount, now is a great time to put it to the test.
Oral-B claims the iO4 removes 100% more plaque and up to 160% more in between teeth compared to a manual toothbrush.
The impressive tech doesn't stop there since, over time, the Oral-B app will track your habits, helping you brush at just the right pressure and hit those harder-to-reach spots.
Picking up the rather impressive toothbrush for less than £100 will likely leave your teeth and wallet thanking you.
Samsung Galaxy Watch6, £179 (was £289)
If you're on Team Android and want to upgrade your wrist, adding a smartwatch to the collection is a great idea.
Like many brands, the Galaxy Watch6 allows you to track your sleep cycle, monitor your heart rate, measure your body composition, and set personal fitness goals - it's never too late to get that summer body.
You'll also be able to read texts, answer calls and control your music all from your wrist, all while saving a tidy £110 if you pick it up now.
Shark Corded Upright Vacuum Cleaner with Anti Hair Wrap Technology, £169 (was £269.99)
Hoovers aren't the most extravagant purchase, but buying the right one can make that Sunday clean a breeze.
Shark's Anti-Wrap Stick Vacuum is perfect for anyone with pets, as we all understand the pain of having to stop and untangle the brush every five minutes.
The anti-wrap tech removes hair from the motorised brush roll as you clean, giving you one less job to worry about.
You can switch between carpet & hard floor modes with the press of a button on the handle as well as adjusting suction control for the best results.
Tefal Easy Fry Dual Zone Digital Air Fryer, £119.99 (was £179.99)
Tefal is one of the best-known companies for kitchen gadgets, and since air-frying is the new craze, it's no surprise they've created a high-end air fryer.
While you may be picking up one device, it's actually two air fryers in one.
This allows you to cook two things at once or focus on the smaller draw to save energy.
The biggest benefit of using an air fryer is creating healthier meals, as you no longer need to drench items in oil to get that crunchy crisp you're after for the Sunday roast.
Tefal's Digital Air Frier does more than just cook your chips as you can roast chicken and veg without drying it out.
Sears seafood and steaks, and if you're feeling a little fancy, you can even bake a cake.
It has 8 settings, so no more learning to cook through trial and error.
Philips 800 Series Air Purifier, £100 (was £154.99)
Summer may mean brighter days and better weather, but for those of us who struggle with allergies, it can be hell.
Let's be honest; nobody wants to have to take antihistamines while at home, so purchasing an air purifier could be a lifesaver.
The Hepa filters capture 99.5% of particles that are up to as thick as 0.003 microns, which is a lot smaller than human hair - say goodbye to dust bunnies, pollen, and your furry friends shed.
The particle sensor scans for pollutants and picks the correct speed for you based on what's in the air, so just set it and forget it.
Each filter also lasts up to a year, so running it won't be a huge additional cost.
LUGG Travel Suitcase Set, £84.99 (was £99.99)
Just because the suns come out in the UK doesn't mean you shouldn't fly out and see the sights.
Like everything else, suitcases are getting safer and safer, and LUGG is no different. You can wait to board your flight with peace of mind, knowing that your belongings are safe with locks approved by the TSA.
Even better, it meets standard cabin specifications and is compatible with popular carriers such as easyJet, British Airways, RyanAir, Virgin Atlantic, and Emirates.
Ninja Woodfire Electric BBQ Grill & Smoker, 7-in-1 Outdoor Grill & Air Fryer, £249 (was £399.99)
The sun is out in full force, so what better time to have friends over and put the burgers on the grill?
Luckily, Ninja's Woodfire Electric BBQ Grill is a tidy 38% less on Amazon.
It has 7 outdoor cooking functions, so you're spoilt for choice in what you can cook outdoors.
Grill, smoke, air fry, roast, bake, reheat and dehydrate, all powered by electricity, removing the fuss of heating coals and waiting for the perfect time to get cooking.
You'll still get that BBQ smell and flavour as it has an integrated smoker box that burns natural wood, all without the risk of setting fire to the garden.
Ninja Foodi StaySharp Knife Block with Integrated Sharpener
If you've got your sights set on setting up the BBQ or you're a budding chef having fancy equipment can make your life much easier.
It's not just the intergrated sharperner stand you're picking up you'll get 5 shiny new knives that start shap and thanks to the Ninja stand will stay sharp.
While you may already have a favourite kitchen knife adding a chef knife, bread knife, slicing knife, utility knife and paring knife means when you download the latest recipie off of instagram you're already equipt for the job.
Kitchens are were most accidents happen and while there's no gaurantee for a nipped finger Ninja offer a 10-year replacement guarantee when you register your purchase.
Skechers Women's Summit Artistry Chic Sneakers, £33.80 (was £59)
It's never too late for a fitness kick especially now it's warm enough to leave the jackets at home.
Skechers is well known for being the 'shoe that breathes' and that's thanks to the Geo mesh that allows air circulation, reducing oudurs after a heavy workout or jog.
The lightweight shoe is also fitted with a memory foam sole and shock-absorbing midsole reducing damage to your foot as you strike the ground.
Pinks a great colour, but it's not for everyone, luckily it's also currently available in Navy and Black at discounted prices.
Can students take part in Prime Day?
Students can take part in Prime Day if they have an Amazon Prime membership.
Students can take advantage of the Amazon Student subscription, which has a reduced monthly cost of just £3.99, or £39 a year.
There's also a free six-month trial, which allows full access to all the perks and exclusive offers. You can sign up for Amazon Student here.
How to cancel your Amazon Prime 30-day free trial after Prime Day?
If you've signed up for an Amazon Prime trial to take part in the Prime Day event, you'll need to cancel the service before the 30 days expire, or you will be charged the recurring monthly fee.
You can easily cancel your subscription if you wish. Simply sign into your Amazon account and go to "Manage Your Prime Membership."
From there, select click "Cancel free trial" on the left-hand side of the page if you want to cancel right away.
If you haven't signed up already, make sure you sign up here for the Amazon Prime 30-day free trial - otherwise, you won't be able to access the deals.
Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes from hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, Dunelm, Adidas, Marks & Spencer and more.
