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Parents increase children's allowance due to inflation, finds Virgin Money study

24 June 2024 , 11:05
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More than half of parents who give pocket money to their children have increased the amount because of rising costs (Image: PA Archive/PA Images)
More than half of parents who give pocket money to their children have increased the amount because of rising costs (Image: PA Archive/PA Images)

A survey has revealed that over half (54%) of parents who dish out pocket money to their children have increased what they pay due to the rising costs of goods and services.

It turns out that 76% of parents are handing out pocket money, based on a poll of 2,000 parents with children aged between eight and 16-years-old. Kids are now pocketing an average of £9.33 a week, according to the research commissioned by Virgin Money.

Parents are keen on teaching their offspring about money matters, with 61% giving cash to help their child learn about money and budgeting early on, while 58% want their youngsters to get a grip on their own spending and appreciate the value of cash.

The findings of the study are timed to coincide with Virgin Money's launch of a fresh bank account aimed at 11 to 17-year-olds, called M Power. Virgin Money's personal banking chief, Graeme Sands, commented: "Our research found that 81% of parents want their child to save some of their allowance each week."

Inflation, as measured by the Consumer Prices Index (CPI), took a dip to 2% in May, down from April's 2.3%, the latest figures from the Office for National Statistics (ONS) show. The last time CPI inflation hit the 2% was back in July 2021, before it soared to a 41-year peak of 11.1% in October 2022. The survey, conducted by OnePoll, questioned 2,000 UK parents in June.

Britain faces the worst recession among G7 partners, economists predict qhiquqidddixtprwBritain faces the worst recession among G7 partners, economists predict

Lawrence Matheson

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