ALDI is switching up a 99p fruit and it's left shoppers completely baffled - have you noticed it?
The store is introducing the bizarre change in a bid to reduce food waste - but it's going to take customers a while to get used to.
The UK’s fourth largest supermarket will now put pineapples on the shelves with no crown as it's often binned by shoppers.
Aldi will now will be removing the green leaves from the fruit during the production process as it will be sent for recycling.
The removed crowns will either be used to cultivate next year’s crop or converted into animal feed, reducing food waste by an estimated 1,400 tonnes annually if the change is rolled out across stores.
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The crownless pineapples are now available in select stores in the Midlands, Yorkshire and North East.
By removing the crowns, Aldi will also be able to fit more of the product into boxes to be transported to stores, meaning a potential reduction of around 187 tonnes of cardboard annually if the trial is successful.
Liz Fox, National Sustainability Director at Aldi, said: “At Aldi, we are committed to finding sustainable solutions that benefit both our customers and the environment.
“This trial of crownless pineapples is just one of the latest innovative changes we’re testing out to minimise waste and reduce our carbon footprint.”
It comes as Aldi shoppers are rushing to buy a "pretty" £9 middle aisle bargain to brighten up their garden.
The popular supermarket chain is known for selling products on the cheap and one customer recently found a bargain deal in their local store.
The savvy shopper was thrilled with her buy and quickly took to social media to show off her loot from Aldi.
She revealed the retailer was selling solar glass snowdrop stake lights to put in your garden for just £8.99.
Taking to the Facebook group, Extreme Couponing and Bargains UK, she alerted fellow shoppers of her find.
Along with pictures of the goods she wrote: "Bought this yesterday from Aldi £8.99."
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And shoppers raced to their nearest Aldi store to get their hands on the bargain retailers own branded veggie meals for as little as 99p.
The popular supermarket chain revealed their veggie alternatives to shoppers on a Facebook post.
