GARY LINEKER had FA Cup viewers in stitches with his hilarious dig at Kepa Arrizabalaga.
The Chelsea goalkeeper tried his best to put off Julian Alvarez before the Manchester City forward's penalty at the Etihad.
City were gifted the spot-kick when Kai Havertz inexplicably punched the ball clear from a corner.
And as Alvarez prepared for his effort, Arrizabalaga came out of his goal to have a long chat with the striker.
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The pair - who both speak Spanish - appeared to engage in a light-hearted conversation as the goalkeeper tried to play the mind games.
It didn't work, though, as Alvarez squeezed the ball beyond the Blues stopper into the bottom corner to make it 2-0.
And Match of the Day presenter Lineker could not resist a cheeky swipe at Kepa, branding him the "Poundland Emi Martinez" live on air at half-time.
Alvarez's Argentina team-mate and wind-up merchant Martinez psyched out plenty of opponents with his antics during the World Cup, including during the shootout in the final.
But the world champion City striker refused to be distracted - although supporters watching the game at home could not contain their laughter.
One said: "Gary Lineker just called Kepa a 'Poundland Emi Martinez' theyâre violating him on big BBC One omds."
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Another wrote: "Theyâre calling their £72m goalkeeper a Poundland Emi Martinez live on BBC this canât get more humiliating."
And a third added: "Gary Lineker just called Kepa âthe Poundshop Emi Martinez!â Do you know how s*** you have to be to be the pound version of that bloke?"
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It was a torrid opening 45 minutes for Arrizabalaga in the Chelsea goal.
He was beaten by an inch-perfect Riyad Mahrez free-kick before the brainless conceding of the penalty which left Graham Potter furious.
Phil Foden rounded off a fine team move to make it 3-0 to City before the break.
City took their foot off the gas in the second half, but a late Mahrez penalty made it four after Kalidou Koulibaly brought down Foden.
Pep Guardiola's side now face a fourth-round clash with either Arsenal or Oxford.
