KHLOE Kardashian has potentially leaked her sister Kim's new business and fans are freaking out.
Khloe posted a video of he daughter True Thompson playing with makeup on her Instagram Story.
Normally this would be no big deal, but fans of the Kardashians can spot an easter egg from a mile away.
While True was playing in the video, Khloe can be heard saying: "Auntie KiKi would be proud." Auntie KiKi is Kim Kardashian's nickname.
The makeup True was playing with had no logo or defining features, but it appeared to be relatively new.
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A fan who posted the video on Reddit asked: "Did Khloe spoil that Kim is relaunching her makeup products soon?"
The fan also suspected that the product was a sample because of the logo-free packaging.
It's also strange for Khloe to say that Kim would be proud instead of their sister Kylie Jenner, who has a successful makeup line.
LOVING THE LEAK
When fans saw the video, there was a ton of discourse about whether or not the leak was intentional. A lot of fans also shared their excitement at KKW Beauty coming back.
One said: "Nothing is on accident with them, if something gets 'leaked' it's because they chose to."
Another sarcastically wrote: "Kim relaunching her makeup line... breaking news at 11."
A third commented: "I am afraid to say it. KKW beauty was my fav makeup for work, I’m happy it’s coming back."
Someone else said: "[Kim] said a few months ago she was working on it. Here's to hoping it's good and price efficient."
BYE BYE BEAUTY
Launched in 2017, KKW Beauty is a makeup company founded by Kim Kardashian.
KKW Beauty, standing for Kim Kardashian West, broke the internet back in 2017 when it made an estimated $14.4 million in sales within minutes of its launch.
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The company sold everything from perfume and eyeshadow pallets to lipstick and concealer.
Following her divorce from Kanye West, Kim announced she would be shutting down her beauty line to start a new brand.
On July 6, 2021, she released an official statement on Instagram about the rebranding of her company.
She wrote: “On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.
“I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned."
"Thank you so much for being on this incredible journey with me, and I promise we won't be gone for too long," Kardashian concluded.
