AUTO manufacturer Cupra has unveiled its all-digital concept DarkRebel car that’s customizable within and exclusive to the metaverse.
The vehicle maker will use data from its virtual reality configurator to build DarkRebel’s future all-electric production version in the real world.
Cupra’s DarkRebel will exist within the company’s Metahype metaverse until it hits factory lines, Carscoops reports.
The DarkRebel Metahype design configurator is offered so users can overcome physical world limitations.
A look at the digital electric car reveals a razor-sharp front end connected to a long hood.
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This lengthy hood features an arrow shape that optimizes speed, and the cabin extends rearward to create more attractive proportions.
DarkHorse’s exterior also features triangular headlights and a Cupra icon that emerge from the vehicle’s body.
Inside DarkHorse are bucket seats and a steering wheel that Cupra describes as akin to playing a video game, Carscoops reports.
Cupra’s Chief Executive Officer Wayne Griffiths said: “After five years of building the brand Cupra in a nowadays world, it is time to think about the next step.
“Our next dream. The Cupra DarkRebel is the ultimate interpretation of our vision.”
But Cupra isn’t the only car company integrating the metaverse into its business plans.
Kia and Fiat have introduced digital metaverse dealer showrooms so customers can more easily shop for cars from their homes.
The two auto manufacturers are among the first organizations to justify the sales platform’s use within their businesses.
Fiat first unveiled their Metaverse Store at the Consumer Electronics Show (CES) in Las Vegas in January, Axios reports.
Microsoft and software firm Touchcast created the platform.
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In the Fiat Metaverse Store, shoppers don’t need specialized hardware like a virtual reality (VR) headset.
You can access Fiat’s Metaverse Store through Microsoft Teams.
Microsoft Teams is similar to Slack, providing office chat, videoconferencing, file storage, and application integration.
A Fiat Metaverse Store will feature a Fiat Genius who can address a shopper’s questions in real time.
These responses are pre-recorded videos, and more complicated answers come from humans.
Kia’s virtual showroom is currently exclusive to Germany and runs on the leading business metaverse platform Engage.
Through digital avatars, metaverse Kia shoppers can walk through a virtual showroom, interact with vehicles, view service bays, and get their questions answered.
