THEY'RE one of the nation’s favourite celebrity couples who have stayed together through thick and thin.
This week Busted singer Matt Willis, 40, opened up about his battle with booze and drug addiction, admitting he was so skilled at masking his habit he managed to fool his devoted wife Emma, 47.
When he relapsed he would leave her and their three children - Isabelle, 13, Ace, 11, and seven-year-old Trixie - to go and snort cocaine.
Matt said he worried Emma would leave him "many, many times", but is "thankful" she didn't, adding: "It’s always hard to hear other people telling your wife to get out, but understandably at the time. I dread to imagine where I’d be without her."
But loyal Emma refused to walk away, and now the couple - who married in July 2008 and renewed their vows 10 years later - are happier than ever.
How to tackle thorny first date subjects… and why you should watch the waiter
Here we take a look inside their unconventional marriage which has beaten the showbiz curse and stood the test of time.
Emma and Matt met in 2004, when he was in Busted and she was presenting MTV.
They started dating the following year, but Matt was in and out of rehab for alcohol and drug addictions in the 2000s.
In fact, he sought help just three months into their relationship.
But Emma stuck by him, and refused to leave his side.
She previously told The Telegraph: “I wasn’t going to leave him because he had a problem.
“I wanted to help him, but he had to help himself and I believed he would.”
Matt has been sober since 2008, but Emma believes it was becoming a dad that forced him to turn his life around.
The former Big Brother host said: “What really changed him was our daughter, Isabelle.
“He was already doing it [recovery] himself, then she arrived and that made him even more determined.”
Shoppers scramble to get their hands on hugely discounted toys in B&M's sale
‘Scientology almost ripped us apart’
Despite Emma standing by her man, Matt admitted he later became “fully invested” in Scientology - an organisation that believes humans are immortal spiritual human beings and has faced accusations of brainwashing.
Matt revealed how he made daily visits to the London headquarters of the movement - that Tom Cruise was famously a part of.
But he started to believe the group was trying to separate him from his wife.
He previously told The Sun: “I was fresh out of rehab, a bit lost in the world. I was walking down Tottenham Court Road and I got approached by a guy who asked me a few simple questions.
“Before I knew it, the next week I arrived at the doors to the Scientology building. Every single day I went there. I bought different books and did different courses. I was in.
“They buddied me up with a young guy who was very, very involved. His mum and dad were part of the big leagues.
"We did some one-to-one work, all questions about my life — what’s going on, what’s holding me back and holding my potential back?
“They were like, ‘There’s someone in your life who’s actually draining you, who’s a negative force, and it’s normally the person closest to you’. And it’s like, ‘I think they’re trying to split my f*****g marriage up now’.
“They were trying to force this weird opinion on me. When I look back at it, I was like, ‘Are you trying to separate me from everybody else?’
“Then you’re fully in because you’ve got no family or friends and your family and friends are the Church of Scientology. It took me a while to go, ‘Wait a sec, what the f*** is this?’
“They didn’t want me to f*****g leave. They brought other people in when I was talking about it to talk about what concerns I may have.
“I just never went back, stopped picking up my phone to them. But they rang me every day for a month and they drop into my texts every six months, eight months, out the blue, like, ‘Hey, Matt, how are you doing?’”
Matt left the church after three months of study following a “big row”, but until recently he kept hold of Dianetics, the Scientology bible written by L Ron Hubbard.
He admitted on his podcast When No One’s Watching: “I only chucked Dianetics away about two years ago.
"I was like, ‘I’m going to f***ing read that one day’. I tried to. It is f*****g enormous and really boring. I got about eight pages in. It doesn’t make any sense.”
And he had one last warning for anyone interested in joining Scientology: “It’s a very, very weird place, so if anyone’s thinking about checking it out, I would advise against it.”
Gender-neutral parenting
In 2020 Emma was praised for “breaking gender stereotypes” when she shared a picture of her son Ace in the kitchen of their £1.7million home in Hertfordshire rocking a pink crop top and long, blonde tresses.
She captioned the post: "My little style icon (Ace, not Matt)."
Emma and Matt have allowed their children to be who they want and wear what they want, in the hope they'll grow up to be open-minded.
Fans praised the presenter in the image's caption, with one saying: "Just shows how far we have to go in breaking down gender stereotypes. Pink is simply a colour. Hair grows. Let kids (or adults) wear whatever they want!"
Emma admitted she was shocked by the reaction, telling Good Morning Britain: “It's just my son in a pink top and for me that is normality.
"He loves colour, he's always had long hair.
“He's a very free and open-minded boy who doesn't really, well, he's like 'why do I have to dress in green, blue or grey if I like pink, red, purple?'
"I've tried to raise him as a very open-minded young boy."
She later told The Sun: “I think it's a really individual, personal thing. You know, my son likes what he likes, and far be it for me to stop him expressing himself or experimenting however he likes with clothes.
“I see it as hair is hair, clothes are clothes and colour is colour. And, you know, if my son wants to wear a pink top, I'm certainly not going to stop him.
“Let kids explore. Kids love exploring. And they don't just have to explore in the dirt with worms and spiders, they can explore with colour and clothes and hair. I just let him be him.”
Teletubby-style mansion
Emma and Matt are often sharing glimpses into their £1.7million Hertfordshire home on social media - and, as you’d expect from such a stylish couple, it’s beautifully decorated.
Instagram snaps of the abode have shown its large kitchen island unit, bright green sofa, leopard print cushions and a white piano.
Complete with an idyllic view, quirky artwork, plenty of instruments, and even Brit awards, the loved-up couple's house couldn't be more picture perfect.
The pad also backs on to open farmland and is just a short drive from Elstree Studios for Big Brother and Celebrity Big Brother host Emma.
The couple are planning to give their traditional home a quirkier edge, and were given the go-ahead by planners to build a Teletubbies-style grass mound at the bottom of their garden.
They planned to dump soil from a swimming pool excavation at the end of their garden to create a 5ft-high green mound similar to Teletubbyland in the 1990s kids' TV series.
The plan for the new look garden featured a sunken trampoline and oak swing, four parasol roof-form trees in a cube-shaped plant bed, a green oak pergola with a green roof, and banked borders.
Renewing their vows
To celebrate their 10th wedding anniversary in 2018, Emma and Matt had a vow renewal party at the the same venue they got married, Rushton Hall in Northamptonshire.
And to make the day even more special, the couple asked for all of their female friends and family to wear their wedding dresses - and Emma did the same.
The guest list included Rochelle and Marvin Humes, Tom and Giovanna Fletcher, Danny and Georgia Jones, and Stephen Mulhern who officiated the ceremony.
Matt - who formed McBusted with McFly - even got the McFly boys to play for the special day.
Emma explained why she'd asked guests to come in their wedding or bridesmaid dresses to Holly Willoughby and Phillip Schofield on This Morning.
She said: "I think it’s just quite nice to wear it again if you can, or just customise it."
While Emma and Matt’s relationship isn’t conventional, it definitely works.