AN international ad blitz smashing people smugglers’ lies is being launched in Albania.
The Home Office is targeting the gangs as part of its campaign to “stop the boats”.
The ads are aimed at people considering crossing the Channel illegally.
In one, a police officer is shown escorting a young man away as stark words warn: “You face being detained and removed.”
Another shows a dangerously crowded dinghy, captioned: “We are stopping illegal journeys to the UK.”
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The crackdown comes as immigration minister Robert Jenrick heads off on a tour of migration hotspots.
He will visit Algeria, Tunisia, Italy and France for talks on how to tackle illegal immigration.
Mr Jenrick said: “Organised immigration crime is a global challenge which requires international solutions the whole way along the migration route.
“That includes working proactively at source before people set off on dangerous and unnecessary journeys.
“We’re determined to stop the boats. And the campaign launching in Albania this week is just one component of the Home Office’s work upstream.”
Mr Jenrick added that the ad blitz will “help dispel myths about illegal travel to the UK, explain the realities and combat the lies peddled by evil people-smugglers who profit from this vile trade”.
