All news on the topic: Tim Cook

If you own one of the latest and greatest Apple devices then its getting a very smart upgrade soon.

Apple has announced a swathe of new accessibility features are coming to devices in 2024 including clever Eye Tracking that lets users control things using just their eyes.

Apple has just unveiled a swathe of new iPads including a powerful Pro and bigger iPad Air. Here's all you need to know.

Apple's chief executive Tim Cook has hinted at a potential shift in the tech giant's manufacturing landscape, revealing that they will 'look at' the possibility of setting up shop in Indonesia

We finally know when Apple's radical new Vision Pro headset will be released and there's not long to wait.

Apple has just held its yearly App Store Awards in New York. Here are all the winners including Best iPhone app, Best iPad app and Best app for the Mac.

Follow our live blog below as we join the shopping queues to pre-order a new iPhone 15

It appears that Lionel Messi's lucrative partnership with Apple is blossoming after he was mentioned at the iPhone launch, following on from comments from the company's CEO

We're live from California as Apple launch its newest iPhone

The Argentine legend's star power is unrivalled in sport and the staggering uptake in streaming subscriptions as a result of his move to MLS reinforces his status

Lionel Messi has made a significant impact at Inter Miami since arriving at the Major League Soccer club and the club's co-owner has revealed how Apple and MLS have been affected

Some believe the object in the 17th century painting by famous Dutch painter Pieter de Hooch is a time-travelling iPhone - despite them not being invented until many centuries later

Tim Cook made the comments speaking to Good Morning America which comes just a week after leading AI figures such as OpenAI CEO Sam Altman and DeepMind CEO Demis Hassabis warned AI could risk the 'extinction' of humanity

Apple makes a bold move into the virtual world with rumours of a highly anticipated Headset coming soon