AN Expert has revealed just how much the winners of the series, Jess Harding and Sammy Root, will be cashing in.
Pipping Zachariah Noble and Molly Marsh, Tyrique Hyde and Ella Thomas and Lochan Nowacki and Whitney Adebayo to the post - Jess and Sammy were crowned the winners of Love Island series 10 last night.
With the result dividing fans, it's clear that Whitney and Lochan were in fact the favourites to win.
Most likely due to Sammy's questionable behaviour through out the show.
From re-coupling in Casa Amor and claiming he had a stronger relationship with Mal Nicol in just two days, despite spending two weeks with Jess - Sammy definitely left fans of the show less than impressed.
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And apparently, Sammy's behaviour could affect just how much the pair will earn.
A brand and culture expert explained to MailOnline: "The newly crowned winners of Love Island were not the favourites to win and most of the nation expected Whitney and Lochan to leave £50,000 wealthier."
Speaking of their rollercoaster journey throughout the show, they went on to say how this could impact their earnings, stating: "This may backfire on them in the real world and cost them some deals."
Despite this, the pair are still expected to make five figures, but may fall short of last years winners, Ekin-Su Cülcüloğlu and Davide Sanclimente.
They said: "They will make good money from personal appearances but I don’t think they will command the type of deals former winners Ekin-Su and Davide managed to attract."
Runners-up Whitney and Lochan on the other hand are expected to take home an eye-watering payday.
The brand and culture expert predicted for the show favourites: "For me the winners will be Whitney and Lochan, who I think will make over a million from fast fashion deals, beauty and social campaigns.
"They were constantly voted most popular in the villa and although they didn’t win I think they will become the stand out stars.
"I can see them appearing on other TV shows and even Dancing On Ice may come calling for Whitney."
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