BBC BREAKFAST fans were left furious after the latest BBC One schedule shake-up.
Jon Kay and Rachel Burden took to the airwaves to present Monday's edition (07 August) of the iconic morning show.
However, midway through the publicly funded corporation's flagship breakfast show, it seems viewers are struggling to find the right channel.
BBC Breakfast started broadcasting on BBC One as per usual as the presenting pair woke viewers up with a mix of news and light conversation.
The show usually airs on the channel from 6am until 9:15am, however the programme was later pulled from the main channel to make way for coverage of the Women's World Cup 2023.
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Instead viewers were forced to switch over to BBC Two from 8am in order to watch the full helping of the show.
Jon, 53, then took to social media with a behind the scenes snap to further publicise the move to make it easier for viewers to find him on air.
He tweeted: "We’ve moved over to #BBCTWO - making way for the #WWC football on @BBCOne - but we’ll still have updates on the Lionesses (and much more) on #BBCBreakfast."
And it seems that fans of the show were not happy with auntie beeb's latest scheduling move.
One regular viewer fumed: "I will never understand why the BBC does this - as if people still have analogue TVs from the 1960s ????????."
Whilst another exclaimed: "But why? What’s the issue with a) either breakfast starting on BBC 2 or b) The football being on 2?"
And a third keen fan added: "They can't show Regional news on bbc 2."
