A CORNER shop is selling grocery essentials 30 per cent cheaper than a nearby Morrisons supermarket.
The low-cost Bargains Galore is stocked full of cheap goods and has local residents avoiding the supermarket giants.
Items include a 95p box of eggs, cheaper than a £1.35 set in Morrisons, along with a 95p loaf of Warburton's bread - also 30p cheaper than the supermarket.
The shop opened seven years ago in Sheffield, South Yorkshire.
Customers have branded the store the "cheapest in the world", with prices promised at up to 30 per cent cheaper than its much larger rivals.
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Four pints of milk is £1.35, down from Morrisons' £1.05 and two kilograms of red potatoes are just £1 - down from £1.59 at the supermarket.
Grapes also come in at £1.70-a-punnet, raspberries at £1.50 as well as eight satsumas for a pound.
Villagers in Eckington flock to the shop to take advantage of £1 offers that include four packets of Walkers crisps, three boxes of chocolate fingers and hand-made greeting cards.
The shop's owner Ben Whitehouse said he spends anywhere between 50 to 60 hours searching for bargain deals at wholesalers.
He believes his shop is the cheapest store in the UK, selling everything from cleaning products to toilet paper at a cheaper rate than the supermarket chains.
Customers will also visit the store for cheap biscuits, along with more specific items such as bird food.
Previously speaking to The Sun, Ben said: "It is hard work – 50 to 60 hours a week, shopping around for the best prices.
"At the end of the week, I’m knackered and ready for a rest. We make enough to pay the bills and have a bit of spending money.
"It has become a lot harder these past six months - because prices are going up everywhere.
"It’s just a matter of finding the best prices for the customers to keep them coming back.
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"I often go on price comparison sites to see what the supermarkets are charging and try to keep things like bread and milk the same as them.
"There is not so much margin on bread and milk but it increases footfall. We get what we can – end of line stuff, short dated stuff.
"On those Walkers crisps I paid 10p a bag so I make a nice profit and the customer gets a bargain at the same time.
"Greeting cards are my biggest turnover. That’s where my profit is. I keep them cheap and turn over loads."
