THE Apprentice fans share a collective groan when new candidates make bold claims.
And one of this year's top ones comes from Apprentice hopeful Rochelle Anthony, who says she is regularly compared to the biggest reality star in the world, Kim Kardashian.
Rochelle said: "I'm always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.”
While Kim, 42, has a multitude of business ventures as well as the family's hit reality series, Rochelle has her own hair salon and academy in Bedfordshire.
Like Kim, Rochelle is a working mum, raising two young children with her husband.
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Rochelle also has long raven locks and incredible curves like Kim too, which she regularly shows off on her Instagram page.
In one snap she can be seen posing by a pool in a black strapless bikini, while another shot shows her sitting by a pool on the phone in a black swimsuit with her laptop in front of her.
Rochelle also wore a patterned headscarf and large sunglasses, and another shot saw her take a selfie leaning towards the camera, flashing her cleavage in the process.
When she isn't in swimwear, Rochelle likes form-fitting clothes just like Kim, and can be seen in a black mini dress with sheer lace sides in another snap.
Meanwhile a glam picture shows her in a black dress with statement white bow shoulder detail and her hair styled in Hollywood waves.
Rochelle clearly likes her holidays like her idol too, as she posed on the beach at night in a patterned figure hugging ensemble in another photo.
Rochelle, who is friends with former candidate Luisa Zissman, describes herself as "a tenacious, fierce, and determined businesswoman."
The mum-of-two is one of 18 candidates vying for the £250,000 investment from Lord Sugar and added: "I deserve Lord Sugar’s investment because I know the hair industry like the back of my hand and Lord Sugar knows business.
"Together, we would be an absolute force to be reckoned with."
The Apprentice begins on Thursday, January 5 at 9pm on BBC One.
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