KATIE Price has joined her mum Amy in an Action For Pulmonary Fibrosis campaign.
Former glamour model Katie, 45, is supporting the lung charity as they launch their hardest hitting campaign yet.
Amy, 71, who lived with the condition before her recent lung transplant, has joined forces with her famous daughter for the good cause.
The campaign - called ‘You Can’t See What’s Killing Me’ - comes on the back of new stats revealing a staggering lack of awareness of this killer lung disease that’s on the rise.
Amy said, “I know what it’s like to live with pulmonary fibrosis - it’s a horrible disease that robs you of your breath and life.
Katie Price shows off results of 'painful' breast op as she unbandages boobs
"We need to grab people’s attention, so more people know what pulmonary fibrosis is.
"Our GPs and nurses at the surgeries require more training so they can recognise the symptoms of pulmonary fibrosis and not confuse it with asthma and other lung diseases.
"That’s why I’m supporting Action for Pulmonary Fibrosis’s campaign."
Katie added, “Mum’s been amazing but it’s been devastating having pulmonary fibrosis - for her and the whole family.
"When you say cancer everyone knows what it is but with pulmonary fibrosis nobody's ever heard of it.
"That’s why I’m so passionate about more people knowing about it and supporting Action for Pulmonary Fibrosis and their hearmylungs.com campaign this September."
The new stats reveal over three quarters of people with pulmonary fibrosis said their GP didn’t tell them they might have pulmonary fibrosis before referring them to hospital, leaving patients unaware they’re living with a fatal lung disease.
30% of people in the UK have never heard of pulmonary fibrosis, yet the average life expectancy for someone living with the disease is three-to-seven years. This is worse than many common cancers such as breast and prostate cancer.
Action for Pulmonary Fibrosis has developed a hard-hitting AI led campaign with the sound of pulmonary fibrosis to raise more awareness about this deadly disease.
The campaign invites people to scan a QR code and listen to the sound of Geoff who is living with deeply scarred lungs and hoping to receive a lung transplant.
Peter Andre shares pride as children Princess & Junior make major career steps
Amy was diagnosed with idopathic pulmonary fibrosis in 2017.
As of 2023, she continues her ongoing health battle as her illness is terminal and there is no cure.
Katie's mum underwent a life-changing lung transplant last year and spent three months recovering at the hospital in Uxbridge, West London.
Symptoms of Idiopathic pulmonary fibrosis include shortness of breath, a persistent dry cough, tiredness, loss of appetite and weight loss, and rounded and swollen fingertips.
According to Action for Pulmonary Fibrosis, the transplant will improve her quality of life and help her live longer.
