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Brazilian influencer dies in private plane crash months after purchase

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The small plane’s propeller was seen heavily damaged (Picture: AFP)
The small plane’s propeller was seen heavily damaged (Picture: AFP)

The two victims of a plane crash in Brazil’s biggest city are an influencer and the pilot he hired to fly him around, according to local media.

Dad-of-three Márcio Louzada Carpena, a Brazilian lawyer and motivational speaker who posted about his family’s glamorous lifestyle to his 50,000 followers, reportedly bought the eight-seater jet in December.

On Friday morning it crashed on a busy street in São Paulo, killing Mr Carpena and pilot Gustavo Carneiro Medeiros, 44.

The aircraft hit the rear of a public bus and burst into flames on Marques de São Vicente Avenue.

Members of Brazil’s Aviation Accident Investigation and Prevention Center (CENIPA) and firefighters work at the site of a plane accident in Sao Paulo, Brazil, on February 7, 2025. A plane plunged into a major avenue in the Brazilian city of Sao Paulo on Friday and exploded after hitting a bus, leaving two people dead and six injured, officials said. (Photo by NELSON ALMEIDA / AFP) (Photo by NELSON ALMEIDA/AFP via Getty Images) eiqrkikuiduprw

Emergency services are still on scene (Picture: AFP)

A small plane crashed around 7:20 am on Friday (7) on an avenue in Barra Funda, in the West Zone of S?o Paulo. The Fire Department still has no information about injuries. At the time of the crash, the aircraft crashed into a bus, which is on fire. According to SPTrans, the prefix of the bus is 732, from the Santa Br?gida bus company. According to the Fire Department, the bus had no passengers and there are no victims on the ground. The model of the plane is a King Air F90, which has a capacity for eight passengers.

Responders are on the scene (Picture: TV Globo)

Mr Carpena was a professor of law at the Pontifical Catholic University (PUC) in Porto Alegre, southern Brazil, according to local broadcaster TV Globo.

He ran his own law firm and also travelled around the country giving lectures on human behaviour.

On social media he described himself as someone who ‘helps and motivates people to see the world in a different way’.

Mr Medeiros was an experienced pilot with nearly 5,000 flight hours on passenger and transport aircraft.

The aircraft, a Beech F90 King Air, was manufactured in 1981.

In late December, a family of ten were killed after the plane they were travelling in crashed into a tourist town in Brazil.

At least 17 other people were injured on the ground after the aircraft crashed into buildings in the centre of Gramado, southern Brazil, just minutes after takeoff, according to Brazil’s civil defence agency.

The agency said in a post on X that a small jet slammed into a chimney, a home and a furniture store in a largely residential area.

Debris from the resulting explosion then struck a guesthouse.

The aircraft’s owner and pilot, Luiz Claudio Galeazzi, died along with the nine other passengers on board, all of whom were family members, according to AP citing local media reports.

Emily Hughes

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