HOLLY Willoughby is one of the most sought-after television hosts in the UK.
So it may come as no surprise that the TV star has amassed an incredible wealth throughout her successful career.
What is Holly Willoughby's net worth?
Holly Willoughby, 42, is believed to be worth around £ 10 million.
It is no surprise as she began her showbiz career when she was just 14, after being spotted by modelling scouts at Clothes Show Live in Birmingham.
She signed to Storm – the agency that represented Kate Moss – and appeared in a wealth of teen magazines, including Just Seventeen.
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How much was she paid for hosting This Morning?
Holly was reported to earn a whopping £1 million before she announced her departure from the show on October 10, 2023.
According to a report, she previously earned £730,000 a year for This Morning before her co-star Phillip Schofield quit the show in May 2023,
In 2017 it emerged that Holly had been being paid £400,000 - a third less than Phil's £600,000 at the time - so she was given a pay rise to put her on the same salary as her co-star.
The mum-of-three was also making another £150,000 per series of Celebrity Juice - which is produced by her husband Daniel Baldwin - before quitting.
And it was rumoured ITV paid her £400,000 to make sure she co-hosted with fan favourite Phil.
Meanwhile, her stint on I'm a Celebrity as a stand-in for Ant McPartlin saw her return to the UK with £500,000 after raking in £23k a day for hosting with Declan Donnelly.
However, the popular presenter was at war with her former management company which is reportedly demanding an estimated £200,000 a year of the star's new ITV daytime deal.
But In August 2022, Holly reportedly settled a deal with the management company, which entitled them to 15% of her earnings in any contracts.
What brands does Holly Willoughby represent?
Holly has been the face of a number of big brands, including Garnier, BHS, Diet Coke, Dunelm, Oral B and Windows - earning a six-figure payout alone at Diet Coke during her stint as an ambassador for the fizzy drinks company.
At Oral B, her pearly whites are understood to have bagged her an £80,000 deal in 2012.
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And she is also a bit of a fashion icon, regularly posting outfits on Instagram.
This hadn’t gone unnoticed by clothing companies, with Marks and Spencer’s snapping up Holly as their latest brand ambassador.
Holly was announced as the new face of M&S fashion, with a selection of ‘must-haves’ launching at the end of September 2018.
