HER website describes her as 'one of Britain's leading businesswomen' - but Hanna Ingram-Moore's money-making schemes have now landed her in hot water.
This week, she admitted to pocketing £800,000 from the profits of her father, Captain Tom Moore's books.
Speaking to Piers Morgan in on TalkTV, Hannah claimed her dad, whose pandemic walks raised £39million for the NHS, wanted his family to keep the money from the three books in Club Nook Ltd — a firm separate to the Captain Tom Foundation charity.
She said: "These were my father’s books, and it was honestly such a joy for him to write them, but they were his books.
“He had an agent and they worked on that deal, and his wishes were that that money would sit in Club Nook, and in the end . . . ”
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When the Sun columnist interjected to confirm she had kept the money, she replied: "Yes."
Her insistence Captain Tom wanted her to have the money seems to fly in the face of the foreword in his autobiography, published in September 2020.
It stated: “Astonishingly at my age, with the offer to write this memoir I have also been given the chance to raise even more money for the charitable foundation now established in my name.”
Hannah, 52, rose to prominence during the height of the coronavirus pandemic when her father pledged to raise money walking 100 laps around his garden before his 100th birthday.
The admission adds to damning controversies surrounding the family finances, including a £1.2million pool and spa built in the garden of their Bedfordshire home and a row over £100 bottles of gin.
Life coach
As well as touting her business prowess, Hannah's website features the tagline: "Business. Family. Leader".
It also lists her as a public speaker, author and podcaster, alongside her role as an “Executive Life Coach.” For that, she charges clients a whopping £375 for an hour-and-a-half session - £250 an hour,
To book three 60-minute sessions with her, clients would have to fork out £725.
According to the website: "Working with Hannah allows you to reach the goals, objectives, and vision you have for your life.
"The key is you and Hannah helps you unlock what that means through present and future-focused coaching."
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To book, potential users of her service are asked to pay £50 for a 30-minute"discovery session" to "determine whether we have the right chemistry".
Multiple businesses
Hannah's website states: "Having spent over two decades in the industry, Hannah has developed businesses and brands of all sizes and from all over the world."
She has registered five firms with Companies House including Maytrix, a business recruitment agency that she runs with husband Colin, as well as Whitaker Global Limited and Paul & Dilley Limited, a management consultancy firm.
In April 2020, as Captain Tom reached his 100th birthday, she set up Club Nook Limited to monetise his newfound fame with merchandise including lunch boxes and water bottles.
The firm owns 11 trademarks related to Captain Tom and raised a staggering £800,000 in its first year alone.
Charity pay row
In June 2020, the family set up the Captain Tom Foundation with the reported aim to raise money for organisations that support the elderly and Hannah and Colin became trustees of the charity.
Initially, the charity proposed paying Hannah £60,000 a year to work for three days a week.
However, in March 2021, a fresh proposal aimed to make Hannah Chief Executive Officer with a pay packet of £150,000 - 13.68 per cent of the charity’s first-year income.
The eye-watering sum was rejected by the Charity Commission for England and Wales who said Hannah's appointment was "neither reasonable nor justifiable".
After being offered £85,000 per year, on a rolling contract for a maximum of nine months, Hannah decided to step down from the position in March 2021.
Roses row
The same month, the foundation came under fire for selling merchandise on its website including T-shirts, roses and gin with a proportion of profits allocated to charity.
The Charity Commission launched a probe after the charity's accounts showed it had given £160,000 in charitable grants while £240,000 was spent on management and fundraising costs.
Also, in its first year of operation, more than £54,000 was reimbursed to Club Nook Limited and Maytrix Group Limited, controlled by Hannah and her husband.
In June 2022, the investigation was escalated to a statutory inquiry and the charity later announced that it was no longer receiving donations.
In a statement, a spokesperson said: "At this moment in time, the sole focus of The Captain Tom Foundation is to ensure that it cooperates fully with the ongoing Statutory Inquiry by the Charity Commission.
"As a result, The Captain Tom Foundation is not presently actively seeking any funding from donors."
World of Roses, who were selling the Captain Tom Rose for £22.99 - with £2.50 going to the foundation - withdrew it from their website after the inquiry was launched.
Hannah and Colin faced scrutiny again when it was revealed that an extension to their seven-bedroom £1.2million home they claimed was meant for an office was in fact being used as a pool house.
The annex was given the all-clear but a retrospective application for permission for the spa complex was refused last year.
Gin controversy
In May 2022, sales of a gin named in honour of Captain Tom were stopped after it was found that only £30 of the £100 price tag was going to the foundation, a clear breach of charity laws.
The website for Otterbeck Distillery, which had been selling the gin since April 2021, claimed that "all profits" would be going into the Captain Tom Foundation.
It was found that neither the distillery nor the charity had made clear whether Captain Tom's family had received a cut from the booze sales or from profits of a cheaper gin brand in the veteran's name.
Autobiography
Hannah helped to write her father's autobiography, Tomorrow Will Be A Good Day and has announced that she will be penning her own memoirs.
Explaining her decision, she said on her website: "Everything changed in April 2020 when overnight the world got to know my father, the late Captain Sir Tom, and at the age of 100, he started to write his autobiography Tomorrow Will Be a Good Day... I was suddenly immersed in the world of authorship."
It continues: "Even though time has moved on, I still get approached, no matter where I am, with the question, 'You are writing a book about what happened, aren’t you?'
"I always hesitated in the past with a ‘well, um, maybe…”. Yet with the unfailing positivity and support from wonderful people all over the world, particularly over the last few months, the idea of writing my side of the story became a more realistic opportunity and I am delighted to say that I am finally doing it."
The write-up ends with Hannah saying: "I am days away from completing that book and it will be on the bookshelves shortly."
It is yet to be published.
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