TOWIE legend Bobby Norris has been mowed down by a motorbike travelling at speed while crossing the road.
The reality star, 37, is feared to have suffered nasty head injuries in the shock smash.
Emergency services raced to the scene on Wednesday after Bobby was thrown into the air.
The TV favourite landed on his head after being caught unaware as he crossed the road in London's busy shopping area of Regent Street at around 12.30pm.
He was recording a segment called Bobby on the Street for his Fubar radio show at the time of the horror accident.
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Bobby was rushed for a CT scan and is now undergoing further tests after being transferred to Princess Alexandra Hospital.
It's believed he'll be under 24-hour observation for his head injuries.
A source told The Sun: "Bobby was crossing the road when a motorbike came out of nowhere.
"He was sent flying up in the air and landed on his head after being driven straight into at speed.
"It was a shocking sight for those who were close by when it happened.
"Police arrived at the scene as did a paramedic on a bike who then called for an ambulance. He was quickly taken to UCLH hospital for tests."
Bobby found fame on ITVBe reality series The Only Way Is Essex in 2012.
He announced he was leaving the show in 2021 and hosted The Sun's YouTube series TOWIE: The Official After Party.
Bobby recently underwent a dramatic makeover after going on a "personal transformation".
He had his "duck lips" filler removed after he "couldn't bear to look in the mirror anymore" as he embraced a more natural look.
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Bobby also unveiled a new muscular physique after getting over his fear of the gym.
He's set to star in Brentwood Theatre's brand new adult pantomime, Tinderella.
Bobby landed the role as Prince Charming in the production, which is sent to launch on January 4.
The Sun has contacted Bobby's rep for comment.
