Comedian Ricky Gervais has divides fans thanks to his brutal swipe at Sam Smith over their style statements.
The 61-year-old photoshopped his own head on Sam's body on Twitter, as he jokingly implied the pop star was seeking attention when they walked the red carpet at the BRIT Awards on Saturday night.
Although many of Ricky's followers enjoyed the comic's tweet on Sunday, some reminded him that Sam is no different to iconic stars like David Bowie - who Ricky was friendly with - in being creative and daring with their wardrobe choices.
Sam - who uses gender neutral pronouns - turned heads over the weekend and inspired a million memes, as they stepped out in a latex outfit which featured a rather high neck, sleeves and legs which appeared to be overinflated and a zip going up the front of his all-in-one look.
Fans loved the Like I Can singer injecting a bit of fun into the star-studded event, but some - like Ricky and Piers Morgan - have poked fun at the star.
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He sarcastically captioned the image: "The Worst thing about being famous is the lack of privacy. I can't even walk down the street without people looking and pointing."
The tweet divided Ricky's fans, with one replying: "I must say, much as this guy isn't my cup of tea, it doesn't bother me what he's up to. In fact, i only see things about him from older men who seem increasingly upset about what younger generations are doing. This stuff happened in your generation too. You do know that, grandpa?"
"Bowie was doing it in the 70s," another added alongside the late singer wearing a similar outfit to Sam's BRIT Awards fit.
"I agree Bowie is far far superior to Sam Smith in terms of talent that their talent can't be compared. That's not to say the idea of shock factor can't be. Even Jagger used to wear dresses etc," a third mused.
Many liked and retweeted the gag and sided with Ricky, with one tweeting: "Yeah but Bowie was naturally cool enough to pull it off. Sam Smith just looks like they photoshopped some office clerk onto the suit."
One of Sam's fans defended the star from criticism, tweeting: "Welcome to the heteronormative group of now officially old aged men, Ricky Gervais. You now belong to the Piers Morgans of the world in your glee of #SamSmith and his costume. Bowie would be proud."
Another argued: "People will say they loved Bowie, but be really weirdly angry at Sam Smith Just nostalgia mixed with wanting to be really offended by completely inoffensive things lol"
Earlier this year, Sam - who is non-binary - opened up about the public reaction to their gender identity and the abuse they have suffered since announcing they use they/them pronouns.
Sam was asked by presenter Zane Lowe, 49, about their experience since having announced they were non-binary during an interview to promote their latest album, Gloria.
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Sam said their love life has benefited too, saying they feel "lovable" and "comfortable" in their own skin. They said that since changing their pronouns it feels "like a coming home".
Sam however also opened up about the negative reaction, saying it's been in their public life. "Just the amount of hate and s***ness that came my way was just exhausting," they said.
"What people don't realize with trans non-binary people in the UK is it's happening in the street. Like I'm being abused in the street verbally more than I ever have," they added.
The singer said that had been the "hardest part" of their experience and recalled being shouted at in the street. They added: "Someone spat at me like in the street. It's crazy".
They continued by expressing concern for queer individuals who aren't celebrities. Sam said: "It's just so sad like that we're in 2023 and it's still happening. It's exhausting".