SAM Faiers has been accused of "flaunting her wealth" after "boasting" about her seventh visit to Lapland UK.
The former Towie star, 32, took to Instagram to share a clip of her family's latest visit to the Christmas experience based in Ascot.
Tickets for Lapland UK cost £140 and Sam captioned her post: "Our family tradition.. I can’t believe this is our 7th year visiting @laplanduk. Magical in every way."
But some of Sam's followers thought the post was insensitive to those less fortunate.
One person wrote: "Perhaps next year Sam could donate tickets to a family that isn't as privileged."
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Someone else said: "OK to post pictures of Lapland but to make a point of saying it's the 7th time is a little unfair."
And a third added: "Love your family but some people would like to take their little one's once."
Sam and partner Paul Knightly are parents to Paul, seven, Rosie, six, and one-year-old Edward.
And she's not the only Faiers sister to come under fire recently.
Billie, 33, was recently slammed after sharing a clip of eldest daughter Nelly, nine, being gifted a free toy.
One person raged: “Send these toys to families who can’t afford this , drives me mad sending it to these people who get everything anyway !!”
A second said: “This is lovely but you can afford to buys these gifts and still advertise them. They should be gifted to those poor kids in need at Christmas.”
