Over half of Brits (51%) say they have never been on holiday – with their grandparents, a study has found.
The survey of 2,000 adults found that almost a quarter (23%) feel that taking a trip with the older generation would help to bring the family closer together – with 5% hoping to bring their grandma or grandpa on an upcoming vacation.
And 57% regret not spending more time with their grandparents, while 73% would love the opportunity to ask them more about their lives.
But despite 49% saying they would be keen to learn more from their grandparents' wisdom, as many as 27% admit they speak to their parents' parents – less than once a week.
However, 77% consider the bond between grandparents and their grandkids as one of the most special to have in the family. And, as such, almost three-quarters of the parents polled (73%) encourage their own children to have a closer relationship with their granny or grandad.
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The research was commissioned by easyJet Holidays, which is offering free trips to grandparents, when booked as part of a family trip.
It comes as over half of Brits say they have never taken a holiday with their grandma or grandad (PinPep)The package holiday company launched the “Grans Go Free” initiative after seeing a rise in holidaymakers bringing their grannies and grandads along on their travels last year. It applies to several European destinations, including Greece, Spain, and Italy.
Matt Callaghan, chief operating officer from easyJet Holidays, which commissioned the research, said: “We’re proud to offer thousands of free kids places, but we feel it’s time to recognise the grandparents.
“This research shows how important grandparent and grandchild relationships are, and how much can be learned from making time for them.
“We’ve launched our “Grans Go Free” offer to tighten these important family relationships, and allow travellers to get even better value.”
The research went on to find 43% have previously been on a holiday with their grandparents – with Spain, Italy, and France named as the countries on the continent that holidaymakers would most like to visit with their elderly folks.
However, 54% did say they would likely let their grandparents pick the destination, if they were planning a trip together.
For 30%, the grandparents in the family are the bigger earners – but despite this, only 35% would expect them to contribute financially if they came on holiday with them, wanting to treat them instead.
If they were to contribute, 39% would ask them to cover just their share of the holiday – but 21% would only ask that they pay for a meal or two on the trip.
Matt Callaghan added: “More families are choosing to holiday with grandparents, recognising that the joy of a getaway is amplified when shared across generations.
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“They are able to create new family memories which each generation will cherish – and for some of the parents, they might even have a free babysitter on-hand, too.”
The “Grans Go Free” offer is part of the Big Orange Sale, which is running until Monday, and offers up to £400 off holidays. For more information, visit here.
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