CHELSEA fans slammed the "circus" at Stamford Bridge as a bizarre promotion for upcoming film 'Argylle' took place during the action.
Earlier this week, Enzo Fernandez was pictured wearing a strange backpack at training, also to promote the film.
But the Blues hierarchy took it a step further at Stamford Bridge against Fulham - with the group BRUSHING THEIR TEETH while the game was going on.
A group of men, sporting matching swept haircuts and green velvet jackets, were given some of the best seats in the house - directly behind the Chelsea dugout.
Then, with the action being played out on the pitch, the group stood up and posed.
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They did it three times during the first 20 minutes of the game - first appearing to read a page from a book and then looking at their watches.
They then started brushing their teeth.
Chelsea fans were not impressed with the sideshow - branding it a circus on social media, while supporters inside the ground could be heard shouting "sit down!"
One fan wrote: "This Argylle thing is the most boring advertisement ever. Bit of a circus at the moment."
Another wrote: "Cleaning teeth during a game - shocking. Not a serious football club anymore."
One said: "This club genuinely need to read the room.
"Hopefully the TV cameras don’t pick them up cause that’s what they want."
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The film stars Henry Cavill and is directed by Matthew Vaughan.
Mauricio Pochettino was also seen sporting an Argylle patch on the shoulder of his coat as the Blues boss saw his side grind out a vital 1-0 win.
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Cole Palmer stole the show, scoring the only goal of the game from the penalty spot to make it three in a row in the league for the first time under Poch.
Speaking after the game, Pochettino said: "I was aware. It didn't impact the spectacle.
"Football is open to many diffierent business and many things can happen.
"It did not affect the professionals on the pitch.
"It's nice for the fans, nice to see the promotion of the film and Argylle looks very good.
"Hope they will invite me to the premiere."
