CELEBRITY Big Brother fans were in shock after Levi Roots made a confession about life outside the house.
Fans flocked to X, formerly known as Twitter, after the 65-year-old revealed details about his family.
On the most recent CBB episode, Levi told his housemates that he has eight children with seven different mothers.
Marisha Wallace asked: "How many kids have you got Levi?," to which he replied: "Eight."
After a shocked reaction from Marisha and Fern Britton, Levi said: "Fern, it gets worse, I have eight children with seven different mothers."
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Fern asked: "How old is the oldest one?"
Levi stuttering with uncertainty replied: "40... 40... 40... plus."
One user tweeted: "8 children with 7 different mothers. Bloody hell Levi."
Another added: "Levi has 8 children with 7 different women," with the shocked emoji.
"Levi with 8 children with 7 different women?!?? That should be illegal!," penned a third.
One fan captured Nikita Kuzmin's surprised expression upon hearing the confession and captioned the tweet: "I made the same face as Nikita when Levi mentioned how many baby mothers he has."
"Levi?! 8 kids with 7 different women?! you a busy busy boy," exclaimed a fifth.
Whilst another fan posted a popular meme of someone bursting into laughter and wrote: "Levi not knowing how old his oldest kid is," with the dying of laughter emoji.
Levi, who appeared on Dragons' Den back in 2007, made millions through selling bottles of his Reggae Reggae sauce splashed with his friendly face in supermarkets across the country.
In 2014, allegations surfaced that the star - real name Keith Valentine Graham - hadn't been a great dad.
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Two of his daughters claimed he had failed to provide child support, leaving at least four of his children struggling on benefits.
One daughter said she even found herself homeless after he reportedly refused to offer financial help.
Joanne Caesar and Sharlene Williams made various accusations with one claiming she helped him develop his famous sauce, and also sang backing vocals on the advert that helped launch it to stardom.
Another said that he exploited her by making her work at his shop without pay and refusing to hire her as an employee.
Both sisters slammed their father's parenting, describing him as financially tight-fisted.
ITV has refused to comment.
