He's spent months promoting new movie Maestro, but bookies are reportedly giving Bradley Cooper a one per cent chance of winning an Oscar.
The Hollywood heartthrob has tried to scoop a gong for Best Actor for five years in a row now, with experts now branding him a "try-hard". Netflix are thought to have spent around $20million marketing the Leonard Bernstein musical in a plan that's "backfired".
Earlier this year, the streaming service sent out Maestro gift packs to journalists, spent thousands on billboards and 'For Your Consideration' adverts in magazines, costing almost $100,000 for every single piece, and hopeful Bradley's also been busy too.
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Experts have branded Cooper a 'try-hard' (Penske Media via Getty Images)He recently stripped to his pants in a PR stunt which gave him a front cover slot on the New York Times magazine earlier this year. The piece featured other Oscar nominees, but was fronted by Cooper given his brazen actions, and tiny underwear.
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Days after that he went on Dax Shepard's Armchair Expert podcast where he spoke openly about being naked in his own home, attracting more attention from the press – also revealing he used to shower naked, with his father.
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He then went on to detail his conversations with his daughter Lea, shared with his model ex Irina Shayk, while on the loo – all desperately seeking headlines and coverage surrounding his efforts to become a winner at this year's Oscars.
"We talk where I'm on the toilet, she's in the bathtub; that's sort of the go-to," he explained. Despite constant attempts to drum up excitement over his hopes to become Best Actor, bookmakers say he has a less than two per cent chance, per MailOnline.
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Speaking of Netflix's mammoth budget for Maestro's promotional activity, an insider told the outlet: "A figure of $20m is entirely possible for marketing on what is their key awards title this year. Their total marketing budget stretches well into 10 figures."
Michael Niederman, professor of cinema at Columbia College Chicago, added: "I understand how extraordinarily proud he is of the work he did on Maestro. I get that - it's a personal, well-crafted piece that means the world to him. But if I don't see a picture of Bradley Cooper for six months, that will be OK."
Michael Shulman, who wrote Oscar Wars, told MailOnline: "I just feel like the Bradley Cooper media machine backfired on him. Some of his quotes are hilarious – he's giving interviews about walking around naked in his house.
"He's made a number of mis-steps. Netflix put a lot of money behind it but it did not work. There is a perception that he's a try-hard." The outlet reports that Netflix spent $40million trying to get an Oscar for Best Picture for the film Roma in 2019, but failed.
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