HISTORY is being made at WWE WrestleMania 40 this weekend.
And it doesn't involve a title reign or a shock appearance - for the first time there will be a brand's logo in the center of a WWE ring.
Logan Paul and KSI's Prime Hydration will have the bottle logo of their company in the squared circle as part of a huge two-year sponsorship deal to be the "Official Hydration Drink Partner" of WWE.
Prime's sponsorship of WWE involves having the logo in the middle of the ring for the big Premium Live events - WrestleMania, Money In The Bank, SummerSlam, Survivor Series and Royal Rumble.
Seeing the Prime logo in the ring itself at WrestleMania 40 is significant with former WWE chief Vince McMahon reportedly insistent having a clean mat for all events during his tenure.
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But this deal is part of the new era of WWE ownership and the merger with UFC to form TKO Group Holdings.
Prime had also agreed a sponsorship with UFC in January 2023.
How much money is Prime sponsoring WWE for?
Prime's specific terms with WWE have not been disclosed, however it is reportedly for an "eight-figure sum".
Wall Street Journal reported the deal was an eight-figure sum with WWE announcing a "record-setting global partnership" with the drink brand.
Under the TKO umbrella, WWE are catching up with UFC on the sponsorship front - with UFC bringing in close to $50 million in sponsorship revenue during the last three months of 2023 compared to WWE’s $15 million.
WWE COO Paul 'Triple H' Levesque said in a release: "What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase Prime Hydration across our biggest events."
Prime co-founder and WWE Superstar Logan Paul added: "Combining two of my greatest achievements into one knockout partnership is a dream come true.
"We’ve worked incredibly hard at Prime to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment."
What is the full WrestleMania 40 match card?
Night 1 (from 7pm ET/ 12am BST on Saturday, April 6)
Tag team match: The Rock & Roman Reigns vs Cody Rhodes & Seth Rollins (if Rock & Reigns win the main event of Night 2 will be Bloodline Rules/ if Rhodes and Rollins win Bloodline will be banned from main event on Night 2)
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Women's World Championship: Rhea Ripley (c) vs Becky Lynch
WWE Intercontinental Championship: Gunther (c) vs Sami Zayn
Six-Pack Ladder match for WWE Tag Team Championship: The Judgment Day (Finn Balor and Damian Priest) (c) vs #DIY (Johnny Gargano and Tommaso Ciampa) vs The New Day (Kofi Kingston and Xavier Woods) vs The Awesome Truth (R-Truth and The Miz) vs New Catch Republic (Pete Dunne and Tyler Bate) vs A-Town Down Under (Austin Theory and Grayson Waller)
Singles match: Jey Uso vs Jimmy Uso
Six-woman tag team match: Bianca Belair, Jade Cargill and Naomi vs Damage CTRL (Dakota Kai, Asuka, and Kairi Sane)
Tag team match: Latino World Order (Rey Mysterio and Dragon Lee) vs Santos Escobar and Dominik Mysterio
Night 2 (from 7pm ET/ 12am BST on Sunday, April 7)
WWE Undisputed Championship: Roman Reigns (c) vs Cody Rhodes (stipulation decided on Night 1)
World Heavyweight Championship: Seth Rollins (c) vs Drew McIntyre
WWE Women's Championship: Iyo Sky (c) vs Bayley
Triple Threat match for the WWE US Championship: Logan Paul (c) vs Randy Orton vs Kevin Owens
Singles match: LA Knight vs AJ Styles
Six-Man Philadelphia Street Fight: The Pride (Bobby Lashley, Angelo Dawkins, and Montez Ford) vs The Final Testament (Karrion Kross, Akam, and Rezar)
