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Made in Chelsea stars reveal side hustle will earn them £1.2million this year

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The pair even tried to use the popular E4 show to boost their business
The pair even tried to use the popular E4 show to boost their business

MADE In Chelsea has millions of pounds in wealth among its cast members - most of it inherited.

But two stars from the E4 show are set to earn an impressive £1.2million this year from their own business venture.

Made In Chelsea's Harvey Armstrong and Sam Holmes are sitting on their own fortune eiqrtiqttithprw
Made In Chelsea's Harvey Armstrong and Sam Holmes are sitting on their own fortuneCredit: Instagram/holmes_uk
Sam launched a very lucrative business with best pal Harvey
Sam launched a very lucrative business with best pal HarveyCredit: E4
The pair run their own craft lager company
The pair run their own craft lager companyCredit: harveyarmstrong_uk/Instagram

Harvey Armstrong and Sam Holmes are sitting on their own fortune after launching their own craft lager company Prime Time Lager.

Their efforts have even been recognised by Forbes with the pair featured on the 30 Under 30 - Europe - Art & Culture (2024) list.

The publication states: "The London-based pair, who have appeared on reality TV show Made In Chelsea say they expect to see $1.6 million in revenue in 2024."

Married At First Sight star unrecognisable as she transforms for New Year's EveMarried At First Sight star unrecognisable as she transforms for New Year's Eve

And best mates Sam and Harvey are thrilled.

Speaking exclusively to The Sun, Sam said: "I am truly honoured to join the Forbes 30 under 30 class of 2024.

"Back in 2021, Harvey and I embarked on a journey to revolutionise the way that people consume beer.

"It really doesn’t get more ambitious than this as a challenger brand, but with half of beer drinkers demanding better-for-you beer without compromise on taste, there’s no reason why Prime Time can’t make a dent."

He added: "As a founder this is a huge milestone achievement, and certainly one I’m extremely proud of – it’s pure magic.

"On behalf of myself and the team I want to thank Forbes for their recognition. It’s very humbling to join such an incredible alumnus, many of which have inspired me on my own journey.

"Thank you to all who have joined us on our journey so far. Our NEDs, investors, advisors, trade partners and most importantly our loyal community of beer drinkers."

Sam and Harvey both joined the cast of MIC when the gang jetted out to Buenos Aires to film in 2019.

At the time, Harvey was in a relationship with Sophie Habboo - who is now married to Jamie Laing - and went on to date his co-star Emily Blackwell.

It all ended in tears, however, when Emily discovered he had cheated on her.

I was on Tattoo Fixers – cringe cover-up was a disaster… I was scarred for lifeI was on Tattoo Fixers – cringe cover-up was a disaster… I was scarred for life

During their first few episodes in Buenos Aires, the pals said in front of the cameras that they were there "on business".

Harvey has since admitted they were using the show to "promote" Prime Time Lager.

Their lager is gluten-free, low in sugar and has just 95 calories per can. The pair have also launched a caffeine-infused version, too.

Speaking on Chloe Bisson's Inspired By podcast, Harvey confessed: "We were going to use the show to promote what we were trying to do. But you can't wear anything branded on TV.

"That's why I've got it tattooed here."

Harvey showed Chloe a 'Prime Time lager' tattoo on his wrist, which he says he tried to repeatedly flash to the cameras.

When asked if he would do MIC again to help grow the business, he replied: "Yep, 100 per cent."

Harvey has also opened up to The Sun about his newfound wealth and insisted it is all generated by himself and Sam.

"I haven't had a penny from my parents since I moved out when I was 18," Harvey previously said.

"People probably think I'm wealthy, that I don't need to work and I've been handed loads of money to get this business off the ground, but it's not the case. 

"I'm from a very modest background and I'm very much business-driven. There is definitely a perception of all of us on Made In Chelsea being these rich, trust fund babies. 

"That's not to say there aren't a few of those on the show, but there are also guys and girls who are really hard working, driven and see the value in what they can bring.

"It's frustrating, but they're going to think what they're going to think."

Harvey and Sam are thrilled to have been listed by Forbes for Prime Time Lager
Harvey and Sam are thrilled to have been listed by Forbes for Prime Time LagerCredit: Instagram
Sam, pictured with Sam Thompson, joined MIC in 2019
Sam, pictured with Sam Thompson, joined MIC in 2019Credit: E4
Harvey - with his ex Emily - joined the cast at the same time
Harvey - with his ex Emily - joined the cast at the same time
Businessman Harvey admits he only signed up to MIC to promote Prime Time
Businessman Harvey admits he only signed up to MIC to promote Prime TimeCredit: harveyarmstrong_uk/Instagram

Natasha Rigler

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