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Shoppers stock up on 'Botox alternative' serum that's now £10

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The £34 Olay cream has been reduced to £10 for one day only (Image: Bethan Shufflebotham)
The £34 Olay cream has been reduced to £10 for one day only (Image: Bethan Shufflebotham)

Boots shoppers have been rushing to that ‘helps wrinkles disappear’ and ‘tightens sagging skin’ after spotting it scanning for less than a third of the usual price. The Olay serum has been described as a said to make users look ‘ten years younger’.

Usually £34, the has been reduced to just £10 as part of the health and beauty retailer’s popular £10 Tuesday offer. It means that for one day only, skincare enthusiasts can save a whopping £24 on the price - or get three bottles for less than the price of one.

The powerful serum features a high concentration of active ingredients, including Amino-peptide Complex II and Pentapeptides to penetrate ‘10 layers deep into the skin’s surface’, offering ‘superior firmness’.

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The ultra-lightweight and ‘luxurious’ formula is said to firm skin for a lifted look and , while also helping to exfoliate and smooth the skin, with shoppers saying they saw noticeable results and a reduction in wrinkles within a week.

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One woman in her seventies, who has been using Olay products for 50 years, said it’s the , leaving a five-star review which read: “I have always used olay since my early 20s now in my early 70s just bought this serum to try wow my skin has always been nearly wrinkle free but the glow from this everyone is noticing love it more than any other olay products I have used.”

And she’s not the only one, as the formula has an overall rating of . Another added: “I have been using I'm not sure if it can reduce wrinkles? But using it daily has certainly helped to protect my skin in the ageing process! (I'm now 63, looking a decade younger). Definitely an alternative to Botox, which has worked for me!”

Shoppers stock up on 'Botox alternative' serum that's now £10Olay Regenerist Anti Ageing Firming Serum

Some have even been ditching foundation after the serum worked ‘miracles’ on their skin, adding: “This is a little My skin feels renewed, hydrated and firmer. I even had the confidence to go out without make up on as my complexion looked so glowing. Cant wait to buy this when it becomes available - well done again Olay for yet another fab edition to your skin care range.”

While a fourth said it ‘tightens saggy eyelids’, penning: “I have been using the anti ageing for a week now and have seen a noticeable difference in my skin. Helps my wrinkles disappear and tightens the saggy eyelids. Love it and will order more.”

Some people described the formula as ‘sticky’, and one even said it tightened her skin ‘too much’, leaving a three-star rating that said: “The product smells great and certainly does tighten to reduce the appearance of wrinkles but it tightened my (combination) skin a bit too much causing dryness and slight flakiness. I am in the final trimester of pregnancy and fear this may have been a contributing factor…”

Other highly popular skincare serums for ageing skin include the which contains a world-first peptide technology. It became the fastest selling No7 product launch ever in April, with one product from the Future Renew collection selling every two seconds on launch day, and emerged as 2023’s best-selling overall skin care product at Boots. Meanwhile, Revolution recently launched their new overnight serum, which If you’re on the hunt for other beauty bargains, though, Amazon is also holding a , which launched today and runs until April 22.

You can shop Boots’ £10 Tuesday offers , or save £24 on the here.

Bethan Shufflebotham

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