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Skincare fans claim this £20 serum from Boots helps 'firm' skin

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The £40 serum has been reduced to £19.99 for a limited time (Image: Olay)
The £40 serum has been reduced to £19.99 for a limited time (Image: Olay)

Skincare fans have been raving about a £20 do-all product that feels just like 'high end serums'. Boots shoppers who have tried the newly-launched say they’ve ‘ditched’ the rest of their skincare routine in favour of the viral product.

Initially garnering traction as a social media sensation across the pond in the US, health and beauty chain Boots has become the Since it arrived on April 15, it’s already sold out multiple times - but is finally .

The potent formula is designed to improve skin texture, even skin tone, firm, smooth visible lines and provide long-lasting hydration. Usually £39.99, the ‘game changer’ serum has been slashed as an introductory offer, saving customers around half price on the RRP.

READ MORE: Boots shoppers can get Molly-Mae's favourite skincare product 'free' with £45 spend

Unlike many ordinary serums, which feature one or two key ingredients and benefits, combines five powerhouse active ingredients to deliver five serum benefits in one.

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Collagen peptides are best known for their and can penetrate up to 10 layers into the skin, and have been paired with activated niacinamide to boost cell turnover and tackle discolouration. Meanwhile Vitamin C helps protect the skin from damage including fine lines and wrinkles, wth vitamin E and AHA lactic acid - an exfoliant that helps tackle hyperpigmentation while providing hydration - completing the line up.

As well as the powerful skin-loving ingredients, the serum also features a colour-changing soft iridescence that transforms when applied, leaving a barely-there natural radiance to the skin that shoppers say gives them a ‘ .

Skincare fans claim this £20 serum from Boots helps 'firm' skinOlay's new Super Serum is 'only thing you need' to target all skin concerns (Olay)

Suitable for normal, oily and dry skin types, it’s said to be ‘perfect for those looking for a streamlined skincare routine that delivers multiple benefits’. The cult beauty product has already racked up more than from shoppers who hailed it a ‘game changer’.

One said: “This is honestly incredible! I bought it two weeks ago (I managed to get my hands on one before it sold out!) and my , brighter and fine lines have been reduced! Very impressed and would highly recommend!”

“This deserves the hype!” said another. “Left my skin feeling super hydrated and super smooth. Usually I feel like my face has a lot texture due to dryness and ageing but I feel almost glossy after I used it. It improved the looked of my make up too.”

Another said it’s ‘next level’, commenting: “I don't know about you, but I have bottles of peptides, vitamin c and acids. This is a game changer, especially in the summer when you want to wear less. I slathered this on and put on sunscreen and off I went. My and more hydrated!”

Skincare fans claim this £20 serum from Boots helps 'firm' skinOlay's viral Super Serum targets 5 key skincare concerns in one bottle (Olay)

One woman said ‘this will replace my current beauty regimen’, adding: “It’s no secret I was raised on the Olay brand and now that I am a lady getting to a certain age, I knew immediately where I needed to go for my skin care routine. I have a little shelf with my existing Olay products and this , it has all I am looking for in one bottle.”

Others have said it ‘feels just like high end serums’ and left skin ‘feeling firmer and looking better’ in just a few uses. However, it does have ‘one big downfall’ according to skincare enthusiasts, and that’s the absence of SPF. One beauty fan wrote: “It gives my face a nice complexion . But it has one big down fall. You need to wear a sun protectant with this! They should just add spf to the serum like everyone else, because if you don’t it can sunburn your skin easily.”

Lots of skincare ingredients, such as vitamin C, can make the skin more sensitive to sun exposure, which is a leading cause of ageing. As such, it’s important to wear SPF every day of the year - not just when it’s sunny. One of our current favourites is the new , which you can currently get for £10 off with the code REVERSE10.

Other shopper-loved serums we’ve been swooning over recently include the £12 , as well as But if you fancy giving Olay’s Super Serum a try, now is your chance while it’s half price, .

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Bethan Shufflebotham

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