Model Cara Delevingne poses with rubbish at recycling centre in new campaign

24 March 2024 , 17:33

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Cara Delevingne ended up in a South London recycling centre for a glam shoot

With a fashion campaign based around recycling materials it would be a ‘waste’ not to use an appropriate venue.

And so model Cara Delevingne ended up in a South London recycling centre for a glam shoot.

Cara was the star of Stella McCartney’s new Summer 2024 campaign and is said to have won the role because she has ‘eco activist credentials’. The new collection is made from 95% conscious materials, and for the campaign the designer chose the unusual location of the Veolia recycling plant.

Cara was the star of Stella McCartney’s new Summer 2024 campaign

She is said to have won the role because she has ‘eco activist credentials’

In one frame Cara poses with just three Stella bags to preserve her modesty as she sits aside walls of crushed cans and in another she dresses in a suit, whilst a third shows her in a glam navy gown.

Cara, 31, is no stranger to sustainability when it comes to new products, having teamed up with European energy firm Vattenfall to promote a face mist produced from industrial waste.

Cara Delevingne hailed a 'goddess' as she sparks frenzy with thong swimsuit pics

Cara, 31, is no stranger to sustainability when it comes to new products (INSTAGRAM)

Cara poses with just three Stella bags to preserve her modesty

She has also pledged to give up meat and no longer use plastic bottles She posed for the photos just days after her £5 million LA mansion went up in flames.

At the time her mum said her “whole life” had been destroyed, but she did manage to rescue her two cats.

Mark Jefferies