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Shoppers praise 'firming' anti-ageing cream loved by Emma Willis

03 June 2024 , 12:44
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One of Emma
One of Emma's favourite products is the Deep Lift Neck & Dec Cream (Image: Absolute Collagen)

Despite an incredibly busy filming schedule, being the wife of a rockstar and a mum of three, Emma Willis’ skin looks incredible at 48 years of age. And it’s partly down to a she says feels as though it works instantly.

The presenter has been known to use which is regularly out of stock. However, the popular skincare brand announced a relaunch last week, and shoppers have been scrambling to get their hands on the

Revealing that ‘the wait is over’, shared the news of the restock on social media, with customers commenting they were ‘sending their order in’ immediately. The beauty brand posted: “It’s not a best seller for nothing. Everyone has been raving about the amazing results the Neck & Dec Cream is giving, and now you have the chance to get your hands on it too! is now officially back in stock… for now!”

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This award-winning cream, which launched in September last year, is designed to improve the appearance of fine lines and wrinkles, as well as neck sagging and folds. Clinically proven to , the cream has become a skincare essential for hundreds of women looking to keep these areas of skin feeling firm and hydrated.

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Formulated with Dermosculpt to enhance skin firmness, it’s packed with a blend of collagen-boosting peptides to support natural collagen levels, and has received glowing praise from users. The £55 cream, which is available on Amazon, also contains niacinamide to help brighten the skin’s appearance, and anti-ageing Matrixyl 3000, which .

Described as "heaven in a pot" and "the best neck and décolleté cream", the product's effectiveness is further supported by clinical trials which revealed that 82% of users noticed smoother skin on their neck and décolleté after just two weeks, with an instant tightening effect reported by many. The also won in the Beauty Shortlist Awards for ‘Best Zone Targeted Décolletage” in March this year.

Shoppers praise 'firming' anti-ageing cream loved by Emma WillisAbsolute Collagen's Neck and Dec cream is finally back in stock (Amazon)

Broadcaster and brand ambassador, Emma Willis said: “Using products from the Deep Lift range helps my skin stay hydrated and feel firm, which is a lovely little confidence boost, especially on those makeup free days! It’s become a staple in my skincare routine, leaving my skin feeling pampered and healthy. I also love the . It’s a really luscious product - immediately feels like it’s doing something.”

But she’s not the only one who loves the with the pot receiving an overall rating of 4.9 out of five on the brand’s website. One shopper said: “I'm truly astonished by the noticeable improvement in the lines on my chest and neck. The changes have been so rapid that it's almost unbelievable!"

Another added: “I started using the and within days I could see how much more plumped and hydrated my skin began to look and my wrinkles were becoming less visible. I also love the fact the cream absorbs immediately which means my hair does not stick to the cream and I can get dressed immediately after application. I’m currently using the travel size but will definitely be purchasing the full size.”

Shoppers praise 'firming' anti-ageing cream loved by Emma WillisShopper Sandra before and after using the Absolute Collagen Neck and Dec cream (Amazon)

While a third commented: “Love the products, I've been using the serum for a few years, and just recently started and can see a difference after a few weeks, lines less visible.”

However, one user gave it a three-star rating, commenting: “A nice, rich feeling cream with a pleasant scent and a reasonable level of moisturising. I have been using other creams and purchased this cream to compliment the collagen supplement use. After a month of use I have found that I need to use this cream 3 or 4 times a day to achieve the same levels of moisturisation achieved with other brands (that were used twice daily). I've given three stars as the cream feels pleasant, has a nice smell, but the performance is not as good as hoped.”

Other products we’ve spotted that target the delicate neck area include which targets and helps prevent the factors that lead to accelerated ageing in this often neglected area. Coming in at £68, the potent formula is said to help ‘lift sagging skin’. Meanwhile, is a ‘luscious neck gel’ designed to help tone and firm the look and feel of the neck area. It’s got a near-perfect 4.8 star rating from shoppers, coming in at £46. But perhaps one of the most popular is the for £32.95, which shoppers can often pick up on three for two.

Absolute Collagen’s for purchase on Absolute Collagen’s and , but we suggest moving quickly, or risk it selling out again.

Bethan Shufflebotham

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