LAST week, Kourtney Kardashian teased a “smoother than you think” addition to her supplement line, Lemme.
The 45-year-old launched the brand back in 2022 “to create science-backed” vitamins that her fans would “look forward to taking every day”.
Lemme went viral on TikTok at the start of 2024 after fans started reviewing its flagship Sleep Gummies, sparking the product to sell out for weeks.
There’s also gummies for vaginal health, bloating, focus and even chilling out, as well as capsule forms of the same ingredients.
And now, mum-of-four Kourtney has launched Lemme Smooth, a daily tablet that she claims will “combat cellulite from the inside out”.
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Marketing ads for the new supplement (which launches June 6) claim it can reduce cellulite in just 28 days.
Cellulite is a very common, harmless skin condition that causes dimpled flesh on the thighs, hips, bum and stomach.
It is caused by fat cells pushing up against the skin as connective cords pull down, creating the signature dimpling.
Anyone can have cellulite - it isn’t exclusive to certain body shapes or sizes - and some doctors believe it’s impossible to fully get rid of it.
Due to this, doctors are urging women not to get sucked into “the allure of pills marketed as miracle cures” for cellulite.
In fact, consultant plastic surgeon Mr Naveen Cavale has slammed Lemme Smooth as “a fad”.
“No Scientific Backing”
“It is crucial to understand that these pills are essentially a fad and an ineffective solution to a perfectly normal condition,” he tells Fabulous.
“Cellulite, which affects the majority of women at some point in their lives, is a natural occurrence due to the structure of fat cells beneath the skin.”
Naveen isn’t convinced that anti-cellulite supplements have enough scientific backing, either.
“These so-called anti-cellulite pills lack scientific backing and have not demonstrated significant, long-lasting results in clinical trials,” he claims.
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“Instead of wasting money on these dubious products, I encourage patients to embrace a holistic approach.
“Maintain a balanced diet, engage in regular exercise and try to foster a positive body image.
“Remember: cellulite is a very common and natural part of the human body, and there is no need to resort to unproven and costly remedies.”
Smooth Over It
According to the Lemme website, its new Smooth capsules are formulated with clinically-studied ingredients.
They contain French Cantaloupe Melon (SOD B Dimpless), an antioxidant derived from melon, which the brand says has been clinically studied to reduce cellulite.
But here’s the catch: Lemme’s small print reveals that its claims have not been evaluated by the Food and Drug Administration (FDA).
“This product is not intended to diagnose, treat, cure or prevent any disease,” a disclaimer reads.
The FDA is responsible for protecting the public health by ensuring the safety, efficacy and security of drugs, vitamins, supplements and medical devices.
With FDA-approved products, consumers are ensured they have been thoroughly tested for efficiency and safety.
Where supplements and vitamins are concerned, the FDA stands behind the performance and safety of the ones it approves.
What is Lemme?
Anyone who watched Keeping Up With The Kardashians will know she’s always been the Kardashian clan’s most health-conscious sister.
From a strict dairy-free, gluten-free diet to not letting her children eat sweets, Kourtney lives a life of wellness.
She says the birth of her eldest son, Mason Disick (who’s now 14), sparked her interest in wellness as she “became really aware of the importance of what we put into our bodies”.
So, when she launched Lemme back in September 2022, fans felt it made a lot of sense.
Anyone who suggests that your vagina isn't fresh or needs an improved taste is a misogynist and awful person. And yes, that includes you Kourtney Kardashian and your Lemme grift
Dr Jen Gunter
“Meet Lemme, my new line of vitamin and botanical supplements I've created to become a divine part of your everyday life,” Kourtney penned at the time.
“Over the last five years, I went on a mission to collaborate with doctors and scientists to create gummy vitamins and supplements that use clinically-backed ingredients and formulations that help you live your best life.
“The twist? I made them so delicious you won't believe they're this good for you.”
Lemme See About That
Fast forward nearly two years and Lemme has experienced its fair share of criticism.
Lemme’s vagina gummies - called Lemme Purr - are marketed to boost the health of your vagina… And alter its taste.
Upon their release in February last year, Kourtney said the product uses "pineapple and Vitamin C and probiotics to target vaginal health and pH levels that support freshness and taste"
However, Dr Jen Gunter, a gynaecologist and author of myth-busting bestseller The Vagina Bible, was quick to slam the eldest Kardashian sister.
"Anyone who suggests that your vagina isn't fresh or needs an improved taste is a misogynist and awful person," she wrote on Instagram.
"And yes, that includes you Kourtney Kardashian and your Lemme grift."
Jen also disputes the belief that consuming pineapples will affect the taste of your bodily fluids.
Lemme has been approached for comment.
