PINK has taken legal action against Pharrell Williams' proposed P.Inc. trademark and now Victoria's Secret has joined the battle, The U.S. Sun can exclusively reveal.
The 44-year-old Try singer, real name Alecia Beth Moore, filed for opposition against Pharrell's P.Inc. trademark proposal on April 18 citing "priority and likelihood of confusion."
"I believe that pink should prevail," a legal representative for Pink has exclusively told The U.S. Sun.
"Based on the merits, the trademark is confusingly similar based on the similarity of the marks and the scope of the filing," the source continued.
"Pink will go after everything that could impact her merchandising.
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"[She] essentially wants him to abandon that trademark and not proceed," the representative concluded.
"The cumulative revenue from goods and services sold under the PINK Marks in the United States is substantial by any standard," Pink's opposition court document reads.
"[Her] music has reached innumerable consumers including through album sales, streaming and radio," the document states.
Pink is stating Pharrell's new trademark "resembles the PINK marks that it is likely to cause confusion, mistake and/or deception."
TAKING ACTION
Victoria's Secret also quietly filed in opposition to Pharrell's trademark on March 21.
The lingerie brand has six trademarks for its junior underwear line Pink which cover the likes of "underwear, bras, sleepwear, clothing, luggage, retail store, sunglasses, cell phone cases," and more.
The company has two additional trademarks for Victoria's Secret Pink which likewise cover "clothing, bras, pajamas," and more.
Pharrell's trademark application "is highly similar to" and "services overlap with goods," Victoria's Secret opposition court documents claim.
The P.INC. mark "is likely to cause confusion," the document states.
SO WHAT
Pink applied for the trademark for her signature stage name on October 26, 1999, and it was approved on September 11, 2001.
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Her first filing for the trademark of Pink was for "musical sound recordings and audio-visual recordings featuring music."
Pink will go after everything that could impact her merchandising
Legal representative for Pink
She has since filed three other trademarks under Pink which cover "downloadable musical sound recordings; entertainment services, namely, live musical performances; providing a web site featuring musical performances, musical videos, related film clips, photographs, and other multimedia materials."
The singer filed a fifth trademark for Pink's Page, which similarly covers "entertainment services, a website, musical videos," and more.
Victoria's Secret Pink can be traced back to its first use back in 2001.
There is no reported history of trademark conflict between Pink and Victoria's Secret.
Pharrell filed his P.INC. mark application on May 31, 2023, which covers "retail store services, wholesale store services, mail order services, online services, vinyl records, eyewear, recordings, merchandise, marketing services, agencies, a website, advertisements," and more.
Both Pink and Victoria's Secret are seeking for Pharrell to retract his application.
