DANIEL Daggers is to star in the UK’s answer to Selling Sunset.
The estate agent is the face of Netflix’s new show Buying London. Here’s more about the property expert.
Who is Daniel Daggers from Buying London?
Daniel Daggers has over 26 years of experience in the property field and is a born-and-bred Londoner.
The 44-year-old owns the real-estate company DDRE Global.
Known as Mr. Super Prime, Daggers has become a prominent real estate influencer, using social media to build a substantial online following.
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Daggers has more than 65,000 followers on Instagram and goes by the handle @daniel_daggers.
However, his background is far more humble having grown up in local authority housing in Maida Vale.
Daggers’ kitchen designer father and his stay-at-home mother lived in a 600-square-foot flat.
Speaking to Tatler, he said: “There were lots of kids in the high-rises and these flats.
“We would play football ‘til the sun went down and our mums came out and said, ‘Dinner’s ready.’
“Loads of kids from different races, different backgrounds. That was my life.”
He was then admitted to a local private school free of charge, spending his days with children who got driven home in a Mercedes, and his nights at a youth club for boys.
The Arsenal fan said the experience made him socially and culturally intelligent, adding it was “a rude awakening”.
He added: “Some kids either didn’t have parents or had one parent. They were dealing drugs, stealing and having a tough life.”
As a centre midfielder, he played semi-professional football at Hayes Town, which was a stepping stone to larger clubs.
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However, his career was derailed at age 17 due to a collarbone fracture.
This setback led him to the real estate industry, where he sold his first property for £110,000 nearby in 1997.
The real estate tycoon won a Property Adviser of the Year award in 2019 from the wealth management magazine Spear’s.
What happened to Daniel Daggers?
In 2019, Daggers left Knight Frank under controversial circumstances after he reportedly shared photos of a £10million property without permission.
He had spent 12 years at Knight Frank in the company’s super-prime division, according to Financial Times.
This prompted him to start his own venture and capitalise on what he believed to be forward-looking sales strategies.
“The human being is the advertiser. A corporate message is nowhere near as impactful as personal content.”
Daniel Daggers
Daggers established DDRE Global in 2020 and he now runs his combined estate agency and content production business from two floors of a co-working space in Marylebone.
“We’re moving the industry forward,” Daggers told the Evening Standard. “If you ask most people if they’ve had a good experience with estate agents they’ll say no. I want to have a positive impact on the industry.
“The human being is the advertiser. A corporate message is nowhere near as impactful as personal content.”
Daggers says his business idea is for “people who want to live an excellent life, who want to be more, make more money and feel incentivised to work hard.
“They can be as great as they want to be and we create more entrepreneurs, which I think the UK needs.”
The former football player has his own academy, offering training in real estate skills.
What is Daniel Daggers' net worth?
The influencer claimed to have racked up some £3billion in global sales and in 2019, secured London's most expensive property sale - a £95million mansion overlooking St James's Park.
He sold the home, 3 Carlton Gardens, to American billionaire Ken Griffin for £95million.
According to Prime Resi, Daggers said that in his first year of business, social media alone created £1million of revenue.
He reportedly has £5billion of property sales under his belt, however, his total net worth is unknown.
Donald Bren is believed to be the wealthiest real estate mogul globally, boasting a staggering net worth of $16.2billion as of August 2022.
How to watch Buying London
Buying London lets us peek behind the curtain at DDRE Global, and the fast pace of real estate.
The talented team sets out to conquer the super prime high-end real estate market from the prestigious streets of Mayfair to the exclusive enclaves of Holland Park.
It was filmed in London and was produced by Naked, A Fremantle label.
Buying London starts on Wednesday, May 22, on Netflix.