Beauty fans have been running to buy a newly-launched lip balm from a celebrity-loved skincare brand that shoppers say is ‘the best they’ve used’. It comes as who counts the likes of Victoria Beckham and Kim Kardashian as customers, has launched a
The launch is a first-of-its-kind collaboration with film director Sofia Coppola, who worked on the 2023 Priscilla biographical drama, inspired by her love of the brand’s original lip balm. The release features designed to suit all skin tones, including one inspired by Sofia’s favourite lipstick she reportedly ‘hoarded’ after it was discontinued.
The shade in question, simply called ‘shade 1’ is a sheer, deep pink, while shade 2 offers a bolder, bright, red coral hue with shade 3 being a more earthy, burnt plum. Coming in at it’s a little more expensive than your endless pot of Vaseline or Carmex stick - but customers who have used the OG balm say it’s ‘perfect’.
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After announcing the launch on social media, Augustinus Bader followers raved about the latest addition to their skincare lineup, commenting: “Obsessed,” “They look so spectacular on,” and “I’ll take one in every colour. The original lip balm is absolutely amazing! Signed, Former Dry Lips.”
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But what is it that makes it any different to your regular chapstick? Augustinus Bader’s is said to apply smooth, not only hydrating lips, but plumping them too. Natural plumping agents lock in moisture, with 92 per cent of trial participants agreeing lips looked softer, smoother and plumper, with plumpness proven to be increased by 15 per cent.
It also contains the brand’s signature which encourages the formula to address specific skincare concerns such as the appearance of fine lines and wrinkles, redness, hyperpigmentation, cellulite, stretch marks, and damage caused by external stressors.
Made with shea butter, the offers a wash of colour and relieves dry lips. While the new tinted version is yet to rack up any reviews, over 100 people have shared their thoughts on The Lip Balm, which has the same base formula. One said: “Without doubt, the best lip balm I’ve ever used. Due to my profession, I am outdoors daily and this balm protects my lips against the weather. It’s rich and moisturising without being sticky. It gives a gentle sheen. I’m very happy with my purchase and definitely recommend you try this, you will not be disappointed.”
“I’ve been on a journey to find the perfect lip balm, and I’ve found it in The Lip Balm!” said another, who added it was “tasteless, smooth, and long lasting.’
A third penned: “Buh bye to all other lip balms … I live in a very very dry climate and have autoimmune dryness. I struggle with dry lips. This lip balm is the only one I’ve found that works to moisturise, soften and soothe.”
However, some found that it needed to be reapplied regularly, adding: “I like the lip balm, but feel like it needs to be reapplied more frequently than some of the others I have.”
Augustinus Bader's new tinted lip balm comes in three shades and is priced at £33 (Augustinus Bader)If you’re looking for a slightly cheaper celeb-approved lip treatment to your beauty routine, , curated by Hailey Bieber and loved by Molly Mae Hague, cost £16 each and come in four dreamy shades.
Another Augustinus Bader product loved by the stars is The Rich Cream. Coming in at £74 for 15ml, it’s certainly not cheap, but it’s one that former Spice Girl Victoria Beckham constantly swears by, having mentioned it in interviews with , while also tipping it as one of her top three products in a TikTok video last year, too.
The claims to reduce signs of ageing including the appearance of fine lines, wrinkles, and hyperpigmentation. Formulated with multi-tasking vitamin A, protective antioxidants, and soothing aloe vera, The Cream is recommended for normal to dry skin, and combination to oily complexions.
Victoria uses this as a part of her nighttime routine, and its hydrating properties and anti-ageing ingredients are perfect to help wind down after a long day. She said: "I love a good face massage when I’m putting on my night-time skin care—just my Cell Rejuvenating Power Serum and Augustinus Bader’s Rich Cream,"
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If your lips have been feeling dry, you’re looking to achieve that clean-girl aesthetic or fancy switching your beauty routine up for something lighter for summer, you can
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